Podcasts: Your Gateway to New Market Expansion

Using Podcasts to Enter New Markets

By 2023, Edison Research found that over 40% of Americans aged 12 and older have listened to a podcast. This number is growing. Podcasts are versatile, matching today’s busy lifestyles. They allow for deep dives into a wide range of topics.

This trend is a golden opportunity for brands. They can use podcasts to show off their knowledge, gain trust, and find a strong brand voice. Through this, businesses can enter new markets and attract fresh audiences. Podcasts are an excellent tool for increasing brand recognition and engaging customers.

Key Takeaways

  • Podcasts offer a powerful platform for businesses to expand into new markets and reach wider audiences.
  • Podcasting provides content versatility and convenience, allowing brands to showcase their expertise and build industry authority.
  • Effective podcast marketing can boost brand awareness and drive customer engagement in new markets.
  • Leveraging podcasts can help businesses establish a strong brand voice and connect with niche target audiences.
  • Repurposing podcast content can further amplify your reach and position your brand as a thought leader in the industry.

The Power of Podcasts in Global Expansion

podcast marketing

Podcasting is a key for businesses aiming for worldwide growth. It lets them reach new audiences and boost brand recognition. This method is great for sharing expertise and growing influence. The dynamic nature of podcasts fits well in our fast-changing world.

Why Podcasting is an Effective Tool for Reaching New Markets

In the world of podcasts, businesses find a unique chance to connect with their intended audience. With millions of listeners tuning in regularly, there’s a big opportunity for companies to be heard. Podcasts can also help with SEO, making it easier for people to find a brand online.

Businesses find that podcasts create strong bonds and grow community with their listeners. The fact that 80% of listeners stick with most or all episodes shows their dedication. This is a golden chance for brands to gain loyal fans, share their message, and become known as experts in their field through engaging stories and insights.

The Versatility and Convenience of Podcasts

The beauty of podcasts is their flexibility and ease of use. Businesses can tailor their podcast to fit their brand perfectly. The fact that people can listen while doing other things broadens the audience’s connection time. Listening during daily activities means a broader, more engaged audience for the brand.

By diving into podcasts, companies can step into new fields, and focus on brand image and leading their industry. The personal touch and direct connection of podcasting can boost the audience’s interaction. This often leads to content reaching even more people and business growth ultimately.

“Podcasts offer an unparalleled opportunity for businesses to connect with their target audience in a meaningful and authentic way. By leveraging the versatility and convenience of this medium, companies can unlock new avenues for expansion, brand-building, and thought leadership.”

Understanding Your Target Audience

podcast audience

Embarking on a podcast journey means knowing your listeners well. Understand what they like and how they enjoy content. This knowledge allows you to make podcasts that truly captivate and engage.

Podcasts have gained immense popularity in recent years. They reach a broad audience, largely thanks to smartphones. This makes them an effective tool for both storytelling and education. In a busy world, podcasts stand out by offering informative and entertaining content.

Using podcasts in marketing can boost your brand’s authority. It can also lead to more trust from your customers. Leverage their popularity to drive more traffic and strengthen your messages. Interestingly, 60% of podcast listeners look up a product after hearing about it on a show. That shows the real marketing power of podcasts.

To reach your audience effectively:

  • Listener demographics: Know the basics about your listeners, like their age and interests. This helps you make content they’ll love.
  • Engagement rates: Look at download numbers, how long people listen, and social media feedback. This tells you how much your audience likes what you’re doing.
  • Consumption habits: Figure out when and how people listen to podcasts. This helps you fit in with their daily routines.
  • Storytelling and personalization: Share stories and make your show relatable. It boosts how connected people feel to your content.
  • Social media integration: Social media is a powerful ally. It helps spread the word about your podcast and connect with listeners more.

Knowing your audience well lets you create podcasts that they’ll love. This in turn increases their engagement with your brand. Understanding them is key to growing your listener base and making your podcast a success.

“Podcasting has become a powerful tool for businesses to establish a deeper connection with their audience and build trust through meaningful storytelling.”

Developing a Compelling Brand Voice

podcast branding

Starting your podcast journey means making your show part of your brand. The podcast should show off your brand’s personality, values, and goals. This way, your show will stand out, attract listeners, and help your brand be remembered.

Creating a Unique Podcast Identity

Making your podcast unique is crucial in a full podcast world. Choose a name, art, and vibe that match your brand’s look. Keep things consistent, like using the same intro music, so people know it’s your show at first listen.

Aligning with Brand Values and Mission

Good podcasts reflect their brand’s values in the content. Ensure your episodes, the way you talk, and the guests, all connect with your fans and your brand’s key beliefs. Being true creates trust and a real link with your audience.

With a strong brand voice in your podcast, you can reach more people, get your brand known, and be a leader in your field. Your podcast is your brand in action, inviting a dedicated crowd to join.

“Podcasting is a uniquely personal and intimate medium, and brands that can tap into that intimacy can create truly powerful connections with their audience.” – Podcast Industry Expert

As you work on your podcast’s identity and connect it with your marketing plan, you’ll see its value. It can help you reach more people, reuse your content, and boost your brand’s image. By focusing on a specific audience and telling great stories, your podcast can boost your authority and loyalty in your field. This leads to deeper connects with listeners and more brand love.

Using Podcasts to Enter New Markets

Podcasting is an amazing way for businesses to reach out and connect with people. It lets companies share their message in an interactive way that feels personal. This can help them become an authority in their field, build a strong community, and grow globally.

Did you know about 90 million Americans listen to podcasts every week? This makes up about 26% of the U.S. population. It shows the big opportunity podcasts offer to enter new markets and reach more people. Plus, people spend more time listening to podcasts than on social media. So, brands have a great chance to speak directly to potential customers.

For this to work, businesses need to plan their podcasting carefully. They should make sure their podcast fits well with their brand and goals. It’s all about having a unique voice, creating an identity for your podcast, and using stories to grab listeners’ attention.

Sharing both old content in new ways and making fresh, focused episodes can make your brand stand out as an expert. It can make more people aware of your brand, grow your audience, and keep listeners interested.

In the end, it’s all about knowing your audience, making content that they like, and offering real value. With a solid plan, companies can use podcasts to grow, improve their brand, and connect with new customers in a meaningful way.

“The beauty of podcasting is that it allows you to build a personal relationship with your audience. By sharing your unique perspective and storytelling abilities, you can create a powerful connection that goes beyond traditional marketing.” – Jane Doe, Podcast Marketing Expert

As podcasts keep getting more popular, smart companies are using them to grow. By following what works and staying updated on trends, businesses can reach more people, boost their brand, and create a dedicated following. This approach can lead to more listeners, ways to use your content again, and being seen as a leader in your industry.

Leveraging SEO and Transcription Services

Expanding your podcast’s reach involves using search engine optimization (SEO) and transcription services. These tools make your podcast easier to find and understand. By using them, you open up chances to attract more listeners.

Optimizing Podcasts for Search Engines

SEO for your podcast means making it easier to discover. This includes using important keywords in your titles, descriptions, and content. Choosing the right keywords through research helps your show show up in search results.

It’s also vital to work on getting backlinks and collaborating with influencers. This further improves how visible your podcast is. SEO needs ongoing attention to keep up with changes in digital spaces.

Making Podcasts Accessible with Transcription

Adding a text version of your episodes helps those who are deaf or hard of hearing. But, it also boosts your SEO and improves overall content strategy. Transcripts help search engines find and show your podcast. They also make your website more engaging for all visitors.

You can pick either manual or automated transcription services. Manual work is more precise, but tools like Otter.ai and Rev are catching up fast. To decide, think about what fits your needs, budget, and required accuracy best.

SEO and transcription can help your podcast grow and stand out. These strategies not only increase your audience but also help strengthen your brand and status in your field. So, use these tools to push your podcast marketing further.

“Optimizing your podcast for search engines and making it accessible through transcription can significantly expand your audience and elevate your brand’s presence in the digital landscape.”

Engaging Your Audience Through Podcasting

Podcasting is an effective way to connect with people. It helps in making more listeners and keeping them loyal. We will look at ways to make your podcast more engaging and impactful.

Encourage Interaction and Feedback

Make your show a place where listeners can join in. Ask for their stories, feedback, and questions. This shows you care about what they think. It makes them feel more involved and loyal to your show.

Incorporate Storytelling

We all love stories. Including interesting stories in your podcasts can engage your audience deeply. According to researchers at Stanford, stories stick better in our minds than facts, which shows the power of good storytelling.

Offer Actionable Insights

Your podcasts should inspire action. Share tips and advice that can truly help your listeners. This approach not just adds value to your podcast but also builds trust. It shows you are committed to their success.

Collaborate with Influencers

Working with influencers can introduce your show to new listeners. Having experts on your podcast brings their fans to you. It’s a great way to offer fresh content to your listeners.

Optimize for Discoverability

Making your podcast easy to find is key. Submitting your podcast to Apple Podcasts, Spotify, and Google Podcasts is a good start, as it helps more people find it. Also, using good SEO can boost your podcast’s visibility online.

By using these methods, you can make your podcast more engaging. This will help you build a strong and loyal community. Plus, it will showcase your brand as a leader in its field through engaging content and leadership.

Monetization Strategies for Podcasts

Once your podcast starts gaining fans, you can make money in different ways. This includes getting sponsors, working with partners, selling premium content, and offering merchandise. These methods not only earn you cash but also show how much your fans value your content. This helps you improve your marketing and grow your brand’s reputation and authority in your field.

Sponsorships and Partnerships

Getting sponsors and partners is key for making money with your podcast. Even if you have a small, niche audience, you can attract sponsors who want to reach them. You can work with ad networks like AdvertiseCast and Midroll. Usually, you’ll get 70% of the money they make from your ads.

Premium Content and Merchandise Sales

If you want to make good money, think about offering special content or products. You can use platforms like Patreon to manage this easily. These platforms let your biggest fans pay for special content or access to a community. Selling merchandise is another great way to bring in money and connect with your listeners.

Another way to make money is through affiliate marketing. This means you get paid for promoting other people’s products. Combining these strategies can create several income sources. It also helps you see how much your audience values your work, which can guide your marketing strategy.

“Consistency and quality are foundational for podcast success, helping to keep listeners engaged and build a loyal audience over time.”

With over a million podcasts available, it’s vital to find ways to make yours stand out. Offer exclusive content, work with sponsors, and keep a strong brand identity. This can help you build a successful and profitable podcast. It can also grow your audience, repurpose your content, and establish your expertise in your field.

Cross-Promotion and Collaborations

Finding new paths to grow your podcast audience is key. Cross-promotion and collaborations stand out. They use others’ audience and platforms to reach new markets. This helps introduce your content to more people.

Partnering with Influencers and Brands

Picking the right cross-promotion partners is crucial. They should match your brand’s values and aim at your ideal listeners. Working with influencers and brands can boost your podcast’s credibility. It also helps it reach fresh ears.

Reaching New Audiences Through Collaborations

Teaming up with other podcasters can do wonders. You might do guest spots, co-host episodes, or swap content. These methods are great for getting your podcast known to new fans. They also keep current fans engaged.

Cross-promotion ideas include:

  • Having other podcasters as guests
  • Being a guest on similar podcasts
  • Hosting shared events
  • Posting each other’s content on social media
  • Running joint contests or giveaways
  • Adding exclusive content with partner podcasts

By using these strategies, your podcast can become more widely known. It helps you seem like an expert in your field and gets to unique groups of listeners. Storytelling and engagement play big roles here.

“Successful cross-promotion efforts can double the usual reach of content, proving how collaborations open doors to new audiences.”

To make cross-promotion work, choose your partners wisely. Ensure your efforts fits your marketing strategy. By building good partnerships, you can find new paths to growth. This is crucial in the podcast world today.

Conclusion

Podcasting is now a big deal for businesses. It helps them reach more people, build stronger ties with their audience, and unlock new growth chances. Knowing who we talk to, and speaking in a way that grabs them, along with using SEO and transcription, is key. We should also keep our listeners interested, find ways to make money, and work with others who can help us learn more. By doing this, we can use podcasting to really grow and show we know our stuff.

Podcasts are getting more popular, which businesses notice. Being on well-loved podcasts lets us prove we’re leaders in our field. It lets us share what we know and our brand stories with people who are really interested. Since podcasts cover many different topics, we can reach our perfect customers and find chances to team up with others.

The podcast world is still growing fast, with 117 million U.S. listeners already. This means big chances for businesses. We should make content that works well on phones, is fun to listen to, and can be easily found online. By using SEO and making transcripts, we can spread our name, connect with more people, and become leaders in our market. The bottom line is simple: for businesses looking to go global, get more followers, and do well in the long run, podcasting is a must.

By 2023, Edison Research found that over 40% of Americans aged 12 and older have listened to a podcast. This number is growing. Podcasts are versatile, matching today’s busy lifestyles. They allow for deep dives into a wide range of topics.

This trend is a golden opportunity for brands. They can use podcasts to show off their knowledge, gain trust, and find a strong brand voice. Through this, businesses can enter new markets and attract fresh audiences. Podcasts are an excellent tool for increasing brand recognition and engaging customers.

Key Takeaways

  • Podcasts offer a powerful platform for businesses to expand into new markets and reach wider audiences.
  • Podcasting provides content versatility and convenience, allowing brands to showcase their expertise and build industry authority.
  • Effective podcast marketing can boost brand awareness and drive customer engagement in new markets.
  • Leveraging podcasts can help businesses establish a strong brand voice and connect with niche target audiences.
  • Repurposing podcast content can further amplify your reach and position your brand as a thought leader in the industry.

The Power of Podcasts in Global Expansion

podcast marketing

Podcasting is a key for businesses aiming for worldwide growth. It lets them reach new audiences and boost brand recognition. This method is great for sharing expertise and growing influence. The dynamic nature of podcasts fits well in our fast-changing world.

Why Podcasting is an Effective Tool for Reaching New Markets

In the world of podcasts, businesses find a unique chance to connect with their intended audience. With millions of listeners tuning in regularly, there’s a big opportunity for companies to be heard. Podcasts can also help with SEO, making it easier for people to find a brand online.

Businesses find that podcasts create strong bonds and grow community with their listeners. The fact that 80% of listeners stick with most or all episodes shows their dedication. This is a golden chance for brands to gain loyal fans, share their message, and become known as experts in their field through engaging stories and insights.

The Versatility and Convenience of Podcasts

The beauty of podcasts is their flexibility and ease of use. Businesses can tailor their podcast to fit their brand perfectly. The fact that people can listen while doing other things broadens the audience’s connection time. Listening during daily activities means a broader, more engaged audience for the brand.

By diving into podcasts, companies can step into new fields, and focus on brand image and leading their industry. The personal touch and direct connection of podcasting can boost the audience’s interaction. This often leads to content reaching even more people and business growth ultimately.

“Podcasts offer an unparalleled opportunity for businesses to connect with their target audience in a meaningful and authentic way. By leveraging the versatility and convenience of this medium, companies can unlock new avenues for expansion, brand-building, and thought leadership.”

Understanding Your Target Audience

podcast audience

Embarking on a podcast journey means knowing your listeners well. Understand what they like and how they enjoy content. This knowledge allows you to make podcasts that truly captivate and engage.

Podcasts have gained immense popularity in recent years. They reach a broad audience, largely thanks to smartphones. This makes them an effective tool for both storytelling and education. In a busy world, podcasts stand out by offering informative and entertaining content.

Using podcasts in marketing can boost your brand’s authority. It can also lead to more trust from your customers. Leverage their popularity to drive more traffic and strengthen your messages. Interestingly, 60% of podcast listeners look up a product after hearing about it on a show. That shows the real marketing power of podcasts.

To reach your audience effectively:

  • Listener demographics: Know the basics about your listeners, like their age and interests. This helps you make content they’ll love.
  • Engagement rates: Look at download numbers, how long people listen, and social media feedback. This tells you how much your audience likes what you’re doing.
  • Consumption habits: Figure out when and how people listen to podcasts. This helps you fit in with their daily routines.
  • Storytelling and personalization: Share stories and make your show relatable. It boosts how connected people feel to your content.
  • Social media integration: Social media is a powerful ally. It helps spread the word about your podcast and connect with listeners more.

Knowing your audience well lets you create podcasts that they’ll love. This in turn increases their engagement with your brand. Understanding them is key to growing your listener base and making your podcast a success.

“Podcasting has become a powerful tool for businesses to establish a deeper connection with their audience and build trust through meaningful storytelling.”

Developing a Compelling Brand Voice

podcast branding

Starting your podcast journey means making your show part of your brand. The podcast should show off your brand’s personality, values, and goals. This way, your show will stand out, attract listeners, and help your brand be remembered.

Creating a Unique Podcast Identity

Making your podcast unique is crucial in a full podcast world. Choose a name, art, and vibe that match your brand’s look. Keep things consistent, like using the same intro music, so people know it’s your show at first listen.

Aligning with Brand Values and Mission

Good podcasts reflect their brand’s values in the content. Ensure your episodes, the way you talk, and the guests, all connect with your fans and your brand’s key beliefs. Being true creates trust and a real link with your audience.

With a strong brand voice in your podcast, you can reach more people, get your brand known, and be a leader in your field. Your podcast is your brand in action, inviting a dedicated crowd to join.

“Podcasting is a uniquely personal and intimate medium, and brands that can tap into that intimacy can create truly powerful connections with their audience.” – Podcast Industry Expert

As you work on your podcast’s identity and connect it with your marketing plan, you’ll see its value. It can help you reach more people, reuse your content, and boost your brand’s image. By focusing on a specific audience and telling great stories, your podcast can boost your authority and loyalty in your field. This leads to deeper connects with listeners and more brand love.

Using Podcasts to Enter New Markets

Podcasting is an amazing way for businesses to reach out and connect with people. It lets companies share their message in an interactive way that feels personal. This can help them become an authority in their field, build a strong community, and grow globally.

Did you know about 90 million Americans listen to podcasts every week? This makes up about 26% of the U.S. population. It shows the big opportunity podcasts offer to enter new markets and reach more people. Plus, people spend more time listening to podcasts than on social media. So, brands have a great chance to speak directly to potential customers.

For this to work, businesses need to plan their podcasting carefully. They should make sure their podcast fits well with their brand and goals. It’s all about having a unique voice, creating an identity for your podcast, and using stories to grab listeners’ attention.

Sharing both old content in new ways and making fresh, focused episodes can make your brand stand out as an expert. It can make more people aware of your brand, grow your audience, and keep listeners interested.

In the end, it’s all about knowing your audience, making content that they like, and offering real value. With a solid plan, companies can use podcasts to grow, improve their brand, and connect with new customers in a meaningful way.

“The beauty of podcasting is that it allows you to build a personal relationship with your audience. By sharing your unique perspective and storytelling abilities, you can create a powerful connection that goes beyond traditional marketing.” – Jane Doe, Podcast Marketing Expert

As podcasts keep getting more popular, smart companies are using them to grow. By following what works and staying updated on trends, businesses can reach more people, boost their brand, and create a dedicated following. This approach can lead to more listeners, ways to use your content again, and being seen as a leader in your industry.

Leveraging SEO and Transcription Services

Expanding your podcast’s reach involves using search engine optimization (SEO) and transcription services. These tools make your podcast easier to find and understand. By using them, you open up chances to attract more listeners.

Optimizing Podcasts for Search Engines

SEO for your podcast means making it easier to discover. This includes using important keywords in your titles, descriptions, and content. Choosing the right keywords through research helps your show show up in search results.

It’s also vital to work on getting backlinks and collaborating with influencers. This further improves how visible your podcast is. SEO needs ongoing attention to keep up with changes in digital spaces.

Making Podcasts Accessible with Transcription

Adding a text version of your episodes helps those who are deaf or hard of hearing. But, it also boosts your SEO and improves overall content strategy. Transcripts help search engines find and show your podcast. They also make your website more engaging for all visitors.

You can pick either manual or automated transcription services. Manual work is more precise, but tools like Otter.ai and Rev are catching up fast. To decide, think about what fits your needs, budget, and required accuracy best.

SEO and transcription can help your podcast grow and stand out. These strategies not only increase your audience but also help strengthen your brand and status in your field. So, use these tools to push your podcast marketing further.

“Optimizing your podcast for search engines and making it accessible through transcription can significantly expand your audience and elevate your brand’s presence in the digital landscape.”

Engaging Your Audience Through Podcasting

Podcasting is an effective way to connect with people. It helps in making more listeners and keeping them loyal. We will look at ways to make your podcast more engaging and impactful.

Encourage Interaction and Feedback

Make your show a place where listeners can join in. Ask for their stories, feedback, and questions. This shows you care about what they think. It makes them feel more involved and loyal to your show.

Incorporate Storytelling

We all love stories. Including interesting stories in your podcasts can engage your audience deeply. According to researchers at Stanford, stories stick better in our minds than facts, which shows the power of good storytelling.

Offer Actionable Insights

Your podcasts should inspire action. Share tips and advice that can truly help your listeners. This approach not just adds value to your podcast but also builds trust. It shows you are committed to their success.

Collaborate with Influencers

Working with influencers can introduce your show to new listeners. Having experts on your podcast brings their fans to you. It’s a great way to offer fresh content to your listeners.

Optimize for Discoverability

Making your podcast easy to find is key. Submitting your podcast to Apple Podcasts, Spotify, and Google Podcasts is a good start, as it helps more people find it. Also, using good SEO can boost your podcast’s visibility online.

By using these methods, you can make your podcast more engaging. This will help you build a strong and loyal community. Plus, it will showcase your brand as a leader in its field through engaging content and leadership.

Monetization Strategies for Podcasts

Once your podcast starts gaining fans, you can make money in different ways. This includes getting sponsors, working with partners, selling premium content, and offering merchandise. These methods not only earn you cash but also show how much your fans value your content. This helps you improve your marketing and grow your brand’s reputation and authority in your field.

Sponsorships and Partnerships

Getting sponsors and partners is key for making money with your podcast. Even if you have a small, niche audience, you can attract sponsors who want to reach them. You can work with ad networks like AdvertiseCast and Midroll. Usually, you’ll get 70% of the money they make from your ads.

Premium Content and Merchandise Sales

If you want to make good money, think about offering special content or products. You can use platforms like Patreon to manage this easily. These platforms let your biggest fans pay for special content or access to a community. Selling merchandise is another great way to bring in money and connect with your listeners.

Another way to make money is through affiliate marketing. This means you get paid for promoting other people’s products. Combining these strategies can create several income sources. It also helps you see how much your audience values your work, which can guide your marketing strategy.

“Consistency and quality are foundational for podcast success, helping to keep listeners engaged and build a loyal audience over time.”

With over a million podcasts available, it’s vital to find ways to make yours stand out. Offer exclusive content, work with sponsors, and keep a strong brand identity. This can help you build a successful and profitable podcast. It can also grow your audience, repurpose your content, and establish your expertise in your field.

Cross-Promotion and Collaborations

Finding new paths to grow your podcast audience is key. Cross-promotion and collaborations stand out. They use others’ audience and platforms to reach new markets. This helps introduce your content to more people.

Partnering with Influencers and Brands

Picking the right cross-promotion partners is crucial. They should match your brand’s values and aim at your ideal listeners. Working with influencers and brands can boost your podcast’s credibility. It also helps it reach fresh ears.

Reaching New Audiences Through Collaborations

Teaming up with other podcasters can do wonders. You might do guest spots, co-host episodes, or swap content. These methods are great for getting your podcast known to new fans. They also keep current fans engaged.

Cross-promotion ideas include:

  • Having other podcasters as guests
  • Being a guest on similar podcasts
  • Hosting shared events
  • Posting each other’s content on social media
  • Running joint contests or giveaways
  • Adding exclusive content with partner podcasts

By using these strategies, your podcast can become more widely known. It helps you seem like an expert in your field and gets to unique groups of listeners. Storytelling and engagement play big roles here.

“Successful cross-promotion efforts can double the usual reach of content, proving how collaborations open doors to new audiences.”

To make cross-promotion work, choose your partners wisely. Ensure your efforts fits your marketing strategy. By building good partnerships, you can find new paths to growth. This is crucial in the podcast world today.

Conclusion

Podcasting is now a big deal for businesses. It helps them reach more people, build stronger ties with their audience, and unlock new growth chances. Knowing who we talk to, and speaking in a way that grabs them, along with using SEO and transcription, is key. We should also keep our listeners interested, find ways to make money, and work with others who can help us learn more. By doing this, we can use podcasting to really grow and show we know our stuff.

Podcasts are getting more popular, which businesses notice. Being on well-loved podcasts lets us prove we’re leaders in our field. It lets us share what we know and our brand stories with people who are really interested. Since podcasts cover many different topics, we can reach our perfect customers and find chances to team up with others.

The podcast world is still growing fast, with 117 million U.S. listeners already. This means big chances for businesses. We should make content that works well on phones, is fun to listen to, and can be easily found online. By using SEO and making transcripts, we can spread our name, connect with more people, and become leaders in our market. The bottom line is simple: for businesses looking to go global, get more followers, and do well in the long run, podcasting is a must.

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