From Writer to Podcaster: How to Share Your Story and Build an Audience

Hey there! Are you a writer looking to share your stories and build an audience? Well, have you considered podcasting? In this article, I’ll show you how you can transition from being a writer to becoming a podcaster. Podcasting is a fantastic medium that allows you to connect with a wide audience and share your stories in a unique and engaging way.

Writing is a beautiful art form, but it can sometimes feel solitary. With podcasting, you can bring your stories to life by speaking directly to your audience. And the best part? Podcasting is not only accessible to everyone, but it also has the power to build communities and connect people who share common interests.

So, if you’re ready to explore the world of podcasting and take your storytelling skills to the next level, let’s dive in and discover the exciting opportunities that await you in the podcasting landscape. Are you ready? Let’s go!

But first, let’s take a look at some statistics to understand the current podcasting landscape.

Understanding the Podcasting Landscape

Welcome to the exciting world of podcasting! In this section, we’ll explore the current podcasting landscape and uncover some interesting industry statistics and future projections. So, let’s dive in and get a better understanding of this rapidly growing medium.

Current Industry Statistics

Here are some eye-opening statistics that highlight the popularity and reach of podcasts:

  • There are currently over 1.8 billion podcast listeners worldwide, and this number is expected to reach a staggering 2.8 billion by 20281.
  • The average podcast listener listens to 7.5 hours of podcasts per week1.

These numbers clearly demonstrate the immense potential and audience that podcasts can attract. It’s a thriving medium that allows you to tap into a vast community of listeners who are hungry for quality content.

Future Projections

The future of podcasting looks even more promising. Experts predict that the growth of podcasting will continue to soar in the coming years. Some key projections include:

  • By 2023, podcast advertising revenue is expected to exceed $1 billion1.
  • The number of podcasts available is projected to reach 2.6 million by 20231.

These projections indicate that podcasting is here to stay and presents a massive opportunity for content creators to connect with their target audience in unique and engaging ways.

So, whether you’re looking to share your stories, expertise, or insights, podcasting provides an accessible platform to reach and engage with a global audience.

Remember, you don’t have to be a celebrity or have a huge following to start a successful podcast. Podcasting is a medium that welcomes creators from all walks of life. So, let’s jump into the next section and explore how podcasting is accessible to everyone, including you!

1: Podcaster News. (2021). Podcasting Statistics from Around the World – 2021. Retrieved from

Podcasting: A Medium Accessible to Everyone

Podcasting has become a popular medium for sharing stories, engaging with audiences, and building communities. While some may think that podcasting is only for tech-savvy individuals or celebrities, the truth is that podcasting is accessible to everyone. Whether you’re a writer, a business owner, or simply someone with a passion to share, podcasting allows you to reach a global audience and connect with like-minded individuals.

Let’s explore why podcasting is a medium that anyone can access and how you can get started on your podcasting journey.

Breaking Down Barriers

One of the great things about podcasting is that it eliminates many barriers that traditionally come with broadcasting or sharing your ideas. Here are a few reasons why podcasting is accessible to everyone:

  • Low Entry Cost: Unlike traditional media outlets, starting a podcast doesn’t require a significant financial investment. All you need is a computer, a good microphone, and audio editing software, which are all easily accessible and affordable.
  • No Technical Expertise Required: You don’t need to be a tech wizard or have extensive knowledge of audio production to start a podcast. There are plenty of user-friendly platforms and tools available that make the process straightforward for beginners.
  • Flexible Schedule: Podcasting allows you to create content on your own terms. You can record and edit episodes at your own pace and release them on a schedule that works for you. This flexibility makes it ideal for those with busy lifestyles or other commitments.
  • Global Reach: With the rise of podcasting platforms and apps, your podcast can reach a global audience. There are no geographic boundaries or limitations, allowing you to connect with listeners from all over the world.
  • Variety of Topics: Whether you’re passionate about literature, true crime, cooking, or fitness, there is a podcasting niche for almost every interest. You can find your unique voice and share your knowledge or stories in a format that resonates with your target audience.

Inspiring Stories of Accessibility

One of the best ways to understand the accessibility of podcasting is to look at inspiring stories of individuals who have taken advantage of this medium. Here are a few examples:

  • Hobbyists Turned Experts: Many podcasters started as hobbyists, pursuing their passion for a particular subject. Over time, their dedication and expertise attracted a loyal audience, turning them into recognized experts in their field.
  • Underrepresented Voices: Podcasting has empowered individuals from underrepresented communities to share their stories and perspectives. It has allowed them to bypass traditional media gatekeepers and reach a wide audience, fostering more diversity and inclusivity in the podcasting landscape.
  • Impactful Conversations: Podcasting has provided a platform for important conversations and discussions on social, cultural, and political issues. It has given a voice to people who may have struggled to have their views heard in traditional media outlets.

Getting Started

If you’re considering starting your own podcast, here are some steps to get you started:

  1. Define Your Niche: Identify your unique angle or topic for your podcast. It could be anything that you’re passionate about or have expertise in.
  2. Plan Your Content: Create a content plan to ensure a consistent flow of episodes. Decide on episode formats, topics, and guests (if applicable).
  3. Invest in the Right Equipment: Purchase a quality microphone and headphones to ensure good sound quality. Consider investing in audio editing software for post-production.
  4. Choose a Podcast Hosting Platform: Select a podcast hosting platform that suits your budget and needs. It will handle the distribution of your podcast to various podcasting platforms like Apple Podcasts, Spotify, and Google Podcasts.
  5. Record and Edit: Find a quiet space to record your episodes. Edit your recordings, removing any mistakes or background noise. Add intros, outros, and any other audio enhancements.
  6. Publish and Promote: Once your episode is ready, upload it to your chosen podcast hosting platform. Create engaging podcast artwork and compelling episode titles. Share your podcast on social media, your website, and any other relevant platforms.

Remember, consistency is key. Regularly release episodes to keep your audience engaged and coming back for more. Experiment, have fun, and don’t be afraid to refine your podcasting style as you go along.

So, whether you’re a writer looking to share your stories, a business owner wanting to connect with your audience, or simply someone with a passion to communicate, podcasting is a medium that is truly accessible to everyone. Take the leap, start sharing your voice, and connect with a global audience through the power of podcasting.

The Power of Podcasting in Building Communities

As technology continues to evolve, so does our ability to connect with others. One medium that has gained significant traction in recent years is podcasting. Podcasts offer a unique and personal way for individuals to share their stories and connect with listeners from around the world. But beyond the individual experience, podcasting also has the power to build communities.

Creating a Sense of Community

One of the biggest advantages of podcasting is its ability to create a sense of community among listeners who share a common interest. Podcasts allow individuals to dive deep into specific topics and connect with like-minded people who are passionate about the same subject matter. By providing a platform for individuals to share their stories, expertise, and opinions, podcasting fosters a community where listeners can engage with one another and feel a sense of belonging.

Podcasts often feature interviews with industry experts, discussions on niche topics, and storytelling that resonates with listeners. These elements not only educate and entertain, but they also create a space for dialogue and connection. Listeners can engage with the podcast host and guests through social media, email, or even live events, deepening their connection and sense of community.

The Power of Shared Experiences

Podcasts have the unique ability to reach a wide audience, allowing listeners from different walks of life to come together and bond over shared experiences. Whether it’s a podcast about parenting, entrepreneurship, or an obscure hobby, listeners can find solace in knowing that they are not alone in their interests and challenges.

By sharing personal stories, podcast hosts can help their listeners feel seen and understood. This sense of validation and empathy creates a nurturing environment where listeners can learn, grow, and support one another. It is through this shared experience that communities are built, and lasting connections are formed.

Harnessing the Power as a Podcaster

If you’re considering starting a podcast, understanding the power of community-building can guide your content and approach. Here are a few tips to help you harness the power of podcasting in building communities:

  1. Find your niche: Identify a specific topic, theme, or passion that you can speak to authentically. By targeting a particular audience, you can attract listeners who resonate with your content and are more likely to engage and form a community.
  2. Invite guests and experts: By featuring guests and experts on your podcast, you can bring different perspectives and insights to your audience. This not only adds variety to your content but also allows your listeners to connect with industry professionals and other like-minded individuals.
  3. Encourage listener interaction: Actively engage with your audience and encourage them to share their thoughts, questions, and stories. Provide platforms for them to connect with you and fellow listeners, such as social media groups, email newsletters, or live events.

By implementing these strategies, you can create a podcast that fosters a vibrant and supportive community. Remember, building a community takes time, consistency, and genuine care for your audience’s needs and interests.


When it comes to podcasting, the power lies not only in the individual stories that are shared but also in the communities that are built. Podcasts have the ability to bring people together, foster connections, and provide a sense of belonging. As a podcaster, embracing the power of community-building can elevate your content and create a lasting impact. So, go ahead, share your story, connect with others, and build a community that supports and uplifts one another.

How Writers Can Benefit from Podcasting

As a writer, you have a unique story to share with the world. Whether you write novels, articles, or blog posts, podcasting offers an exciting opportunity to reach a wider audience and build your personal brand. In this section, we will explore how writers can benefit from podcasting and take their storytelling to the next level.

Establishing Authority

Podcasting allows writers to establish themselves as experts in their field. By sharing your knowledge and insights through audio content, you can showcase your expertise and build credibility among your listeners. As you consistently deliver valuable information and engage in meaningful conversations on your podcast, you will become a trusted authority in your niche. This can open doors to new writing opportunities, speaking engagements, and collaborations with other industry professionals.

Connecting with Industry Professionals

Podcasting provides a unique platform for writers to connect with other professionals in the industry. You can invite guest experts, authors, editors, and agents to be guests on your podcast, facilitating conversations and building relationships. These connections can lead to valuable networking opportunities and potentially open doors to new writing gigs or publishing opportunities. Furthermore, interviewing industry professionals can provide valuable insights and perspectives that can benefit your own writing journey.

Promoting Your Work

One of the biggest benefits of podcasting for writers is the opportunity to promote their work. You can use your podcast as a platform to discuss and showcase your books, articles, or any other writing projects you have undertaken. By engaging listeners with interesting stories and providing sneak peeks into your work, you can generate curiosity and interest among your audience. This can lead to increased book sales, blog followers, or even attract potential buyers or publishers.

“Podcasting offers writers a unique opportunity to connect with potential readers and showcase their work in an engaging and interactive way.” – Jane Doe, Bestselling Author

Podcasting can also help writers to explore new topics or genres that they may not have considered before. It allows for experimentation and allows writers to stretch their creative muscles beyond their usual writing mediums. It also enables them to receive direct feedback and interaction from their audience, helping them to hone their craft and improve their storytelling skills.

In conclusion, podcasting offers a wealth of benefits for writers looking to expand their reach, establish themselves as authorities in their field, and promote their work. It provides a platform to connect with industry professionals, engage with a wider audience, and explore new creative avenues. Embracing podcasting as a writer can not only enhance your personal brand but also provide a fun and rewarding experience. So why wait? Start sharing your story and building an audience through podcasting today!

The Personal Rewards of Podcasting

Podcasting is not just a way to share stories and connect with people, but also a fun and rewarding experience. As a writer, venturing into the podcasting world can offer various personal rewards that go beyond the traditional medium of writing. Let’s explore some of these rewards:

1. Creativity and Expression

Podcasting allows writers to step out of their comfort zone and explore a different form of creativity and expression. It provides a new platform to showcase their storytelling skills and engage with listeners through the power of voice. By sharing their stories and ideas through podcasting, writers can tap into a whole new level of creativity and explore various narrative techniques to captivate their audience.

2. Connection and Engagement

One of the most fulfilling aspects of podcasting is the ability to connect with an audience on a more personal level. Unlike writing, where the interaction is often one-sided, podcasting allows for a more intimate connection. Listeners get to hear the writer’s voice, tone, and emotions, which adds a personal touch to the content. The feedback and engagement received from listeners can be incredibly rewarding and inspiring, fostering a sense of community and connection.

3. Learning and Growth

Podcasting provides a continuous learning curve for writers. It opens the doors to new skills and knowledge that can enhance their overall storytelling abilities. From improving speaking skills to mastering audio editing techniques, podcasting offers writers the opportunity to expand their skill set and grow both personally and professionally. Constantly learning and evolving as a podcaster can be incredibly fulfilling and rewarding.

4. Networking and Collaboration

Podcasting creates opportunities for writers to connect with fellow podcasters, industry professionals, and experts in their field. This networking can lead to exciting collaborations, interviews, and partnerships that further elevate their work. By engaging with others in the podcasting community, writers can gain valuable insights, share experiences, and build meaningful relationships that can benefit their writing career.

5. Personal Development and Confidence

Stepping out of the writer’s comfort zone and embracing podcasting can boost personal development and confidence. It requires writers to adapt to new mediums, tackle public speaking, and overcome any fears of being heard. Through podcasting, writers can push their boundaries, build self-assurance, and gain the courage to share their stories and ideas with a wider audience.

In conclusion, podcasting offers a range of personal rewards for writers. It allows for creative expression, fosters connections with listeners, enables continuous learning and growth, provides networking opportunities, and promotes personal development and confidence. So, if you’re a writer looking for a new adventure and a chance to engage with your audience in a different way, stepping into the world of podcasting may be the next rewarding chapter in your storytelling journey.


In conclusion, podcasting has become an incredibly powerful platform for sharing stories, connecting with people, and building communities. As a writer, podcasting can offer you numerous benefits, including establishing authority, connecting with industry professionals, and promoting your work. Additionally, podcasting is not only rewarding in terms of personal satisfaction but can also help you reach a wider audience and grow your brand or business.

By leveraging the power of podcasting, you can share your story, expertise, and creativity with the world. And with platforms like Podcast Hawk, getting booked as a podcast guest becomes easier than ever. Podcast Hawk allows you to save time and money by automating the process of finding and targeting specific shows, helping you grow your brand or business.

Don’t miss out on the opportunity to become a rockstar podcast guest and gain free web traffic from your appearances on reputable websites. Join Podcast Hawk today and unlock the potential of guest podcasting.

Frequently Asked Questions

  1. What equipment do I need to start a podcast?To start a podcast, you will need a good quality microphone, headphones, an audio recording/editing software, and a computer or smartphone. Additionally, a pop filter, microphone stand, and a quiet recording space can enhance the audio quality.
  2. How do I choose a podcast hosting platform?When choosing a podcast hosting platform, consider factors such as pricing, storage space, analytics, ease of use, integration with podcast directories, and customer support. Popular options include Libsyn, Podbean, Anchor, and Buzzsprout.
  3. How do I promote my podcast and build an audience?To promote your podcast and build an audience, utilize social media platforms, guest appear on other podcasts, collaborate with influencers or experts in your niche, engage with your listeners through emails or comments, and optimize your podcast’s SEO through effective titles and descriptions.
  4. What should be the ideal length of a podcast episode?The ideal length of a podcast episode varies depending on your niche and target audience. Most podcasts range from 30 minutes to an hour, but it’s important to keep your content engaging and ensure it provides value to your listeners.
  5. How can I monetize my podcast?You can monetize your podcast through various methods such as sponsorships, affiliate marketing, merchandise sales, premium content or membership subscriptions, crowdfunding, and live events. Build a loyal audience and consider exploring these options to generate revenue.
Comments are closed.