5 Tips for Turning Your Guest Podcast Episode into a Blog Post
Turning episodes into blog posts is a very clever way for you to rocket your audience. It can also help you to strengthen your brand as well. Another great benefit of turning your podcast into a blog is that it extends the reach of your content and it gives you a completely new platform, in which audiences can find you. An active blog will attract your readers who may be trying to find you through search and it also helps you to engage them, through comments.
Why is User Engagement Important?
User engagement is vital if you want your suite to be successful. Commenting on blog posts and replying to people who are actively promoting your brand will work wonders for your success, not to mention that it shows that your site is active and that you have a steady stream of traffic.
Do I Need to Create Quality Posts?
Yes, creating high-quality posts is incredibly important if you want your site to be successful. The content that is on your site should add value to the reader and it shouldn’t be there just to promote your podcast. A blog should be able to stand on its own, irrespective of the podcast episode.
Can I Repurpose my Podcasts into Blog Posts?
Absolutely! It’s very easy for you to repurpose your podcasts into podcasts. If you want to make sure that you do this well then you need to follow the same theme of your post. If you don’t then you may find that you end up losing user interest as well as their general engagement.
How do Turn your Podcast into a Blog?
If you want to turn your podcast into a blog then you’ll find that this is very easy to do. Take a look below to find out more.
1. Get Clear on Your Goals
Blog posts can help you to boost the general discoverability of your brand. That being said, every post you write has to have a single goal for you to focus on. Search engine SEO helps readers to find your site and it also helps you with your search as well. Guest promotion helps you to highlight your guest ideas and it also helps you to take note of any quotes that they may have. As well as all of this, you have thought leadership. You can highlight your brand’s best ideas and you can also really encourage your fans to engage and finally, share. SEO requires a very comprehensive dive into a complex topic, so it’s not something that can be truly covered in a single post. That being said, if SEO is your goal, you can optimise each post by simply expanding on the topic and then by using quotes or ideas as support.
2. Transcripts are Vital
You have to make sure that you use automated transcripts where possible. These are lifesavers if you want to repurpose your audio and your video. They are not as accurate as things like manual transcriptions but they are cheaper and sometimes they are free.
3. Don’t Overwhelm People
Podcast interviews can easily include a ton of information. Sometimes you may find that you have far too much for a simple blog post. This is especially the case if you publish interviews unedited. They will most likely include tangents that would make any written content feel incohesive. A blog post isn’t a transcript and it’s not for show notes either, so try and do your bit to make it valuable on its own.
4. Don’t Go Overboard with Quotes
Your writing should feel like you are having a conversation with your readers. Speakers are often way less concise and clear when compared to the written word, so direct quotes are not always the best course of action. When you are searching for some good quotes, you need to watch out for any speaking habits, that can include relaying the train of thought as a direct quote. Guests often use scenario-based examples to make a point, so do not be afraid to try and paraphrase it so that you can get a result that suits the narrative. A speaker may also interrupt their conversation, by coming up with an idea of their own. Listen out for this, if you can.
5. Reorganise the Conversation
The great thing about text is that you can restructure it as necessary. You need to understand that your blog doesn’t have to follow the order of the conversation and it also doesn’t need to include everything. If your blog says “4 ways to XX” and your guest only really touches on two of them then you need to know that the other two are there, they are just buried deep within the context.
Have you created new content from your podcast? Get in touch and let us know…