Why you should target new podcasts to appear on…

By Stewart Townsend Post March 1, 2023

Why you should target new podcasts to appear on...

Why should you book guest appearances on newer podcasts due to the nature of content podcasts that are new are pushed more to users to gain audience listens.

Why Podcasts?

In recent years, podcasts have become an increasingly popular medium for entertainment, information, and education. As the number of podcasts continues to grow, it can be challenging for podcast creators to gain traction and build an audience. However, due to the nature of content on newer podcasts, they are pushed more to users to gain audience listens, making them a valuable opportunity for guest appearances. In this article, we will explore why you should book guest appearances on newer podcasts and how it can help you grow your audience and network.

What are podcasts?

Podcasts are audio shows that can be downloaded or streamed online. They cover a wide range of topics and can be created by anyone with a microphone and an internet connection. There are several types of podcasts, including interview-style shows, educational shows, news and current events shows, and fictional storytelling shows.

Podcasts offer several benefits for both listeners and content creators. For listeners, podcasts provide a convenient way to access information and entertainment on the go. They can listen to shows while commuting, exercising, or doing household chores. For content creators, podcasts offer a platform to share their expertise and connect with their audience. They can build a loyal following and monetize their content through sponsorships, merchandise sales, and crowdfunding.

How do podcasts gain traction?

Podcasts can be discovered and promoted in several ways. Many listeners find new podcasts through recommendations from friends and family, social media, or online forums. Podcast directories such as Apple Podcasts and Spotify also feature new and popular shows, making them more discoverable to potential listeners.

Reviews and ratings also play a crucial role in the success of podcasts. Positive reviews and high ratings can improve a show’s visibility and credibility, making it more likely to be recommended to new listeners. Content creators can encourage their audience to leave reviews and ratings by asking for them on their shows or social media platforms.

Social media and networking are also essential for promoting podcasts. Content creators can leverage their social media following to promote their shows and connect with potential listeners. They can also network with other podcast

Newer Podcasts vs Established Podcasts

While established podcasts may have a loyal following and higher production value, newer podcasts have some distinct advantages for guest appearances. Due to the algorithmic nature of podcast platforms, newer podcasts are often pushed more to users in an effort to gain audience listens. This means that there is less competition for guest spots on these shows, and a greater likelihood of being discovered by new listeners.

Recently James Burtt published some evidence stating that “From the 166 shows we have launched to date we estimate that activity on a new podcast is worth around 30x the exact same activity on a more established show.”

Yes 30X more activity – hence why you should research and find shows that are scaling past ten episodes and growing.

Less Competition for Guest Spots

One of the most significant advantages of being a guest on a newer podcast is that there is typically less competition for guest spots. Established podcasts often have a long waiting list of potential guests, which can make it challenging to secure a spot. On the other hand, newer podcasts are always on the lookout for new guests to feature on their shows. This means that there is a greater likelihood of being accepted as a guest, which can help to boost your visibility and credibility within your niche.

Algorithmic Push for Newer Podcasts

Podcast platforms such as Apple Podcasts and Spotify use algorithms to recommend new podcasts to users based on their listening habits. This means that newer podcasts are often pushed more to users in an effort to gain audience listens. By being a guest on a newer podcast, you are more likely to be discovered by new listeners who are searching for content related to your niche. This can help to increase your overall reach and expand your audience.

Opportunity to Build Relationships with Podcast Hosts

Another advantage of being a guest on a newer podcast is that it can provide you with the opportunity to build relationships with podcast hosts. Unlike established podcasts, newer podcasts are often run by individuals who are passionate about their topics and are eager to connect with other like-minded individuals. By building a relationship with a podcast host, you may be able to secure future guest spots and collaborate on future projects.

Increased Exposure for Your Brand or Business

Finally, being a guest on a newer podcast can help to increase exposure for your brand or business. Newer podcasts often have smaller but more engaged audiences, which can lead to higher conversion rates for your products or services. Additionally, appearing on a newer podcast can help to establish you as an authority within your niche, which can help to boost your overall brand recognition and reputation.

How booking guest appearances on newer podcasts can help you

Booking guest appearances on newer podcasts can be a valuable way to grow your audience and network. By appearing on a show that is being actively promoted to new listeners, you can reach a wider audience than you might on an established show. This can lead to new subscribers, increased website traffic, and more engagement on social media.

Guest appearances on newer podcasts also provide opportunities for collaborations and networking. As a guest, you can build relationships with the host and their audience, potentially leading to future collaborations or referrals. You may also be able to leverage your appearance to promote other projects or content that you are working on.

Finally, booking guest appearances on newer podcasts can help you build relationships with hosts and listeners. By appearing on a show that is still in its early stages, you have the opportunity to connect with the host and their audience on a more personal level. This can lead to long-lasting relationships and increased visibility in the podcasting community.

Tips for booking guest appearances on newer podcasts

If you are interested in booking guest appearances on newer podcasts, there are several tips to keep in mind:

Research and find relevant podcasts. Look for shows that cover topics related to your expertise or content focus. Consider the size and engagement of the show’s audience, as well as the host’s style and personality.
Build relationships with hosts and show genuine interest in their content. Reach out to hosts with a personalized pitch that demonstrates your knowledge of their show and why you would be a good fit as a guest. Follow up after your appearance with a thank-you note or social media shoutout.
Prepare and promote your appearance. Prior to your appearance, prepare talking points and any promotional materials that you want to share with the audience. Promote your appearance on social media and other channels to maximize its reach.

Conclusion

In conclusion, booking guest appearances on newer podcasts can be a valuable way to grow your audience and network. Due to the algorithmic nature of podcast platforms, newer podcasts are often pushed more to users in an effort to gain audience listens. By appearing on a show that is actively being promoted to new listeners, you can reach a wider audience, build relationships with hosts and listeners, and increase your visibility in the podcasting community.

So, if you’re looking to expand your reach and connect with new audiences, consider booking guest appearances on newer podcasts. With the right approach and preparation, it can be a highly effective way to grow your brand and network in the podcasting world.

FAQs:

What is a podcast?

A: A podcast is an audio show that can be downloaded or streamed online.

How do podcasts gain traction?

A: Podcasts can be discovered and promoted through recommendations, directories, reviews and ratings, and social media and networking.

What are the advantages of booking guest appearances on newer podcasts?

A: Newer podcasts are often pushed more to users in an effort to gain audience listens, providing opportunities for targeted exposure and networking with

How can I find and book guest appearances on newer podcasts?

A: Research and find relevant podcasts, build relationships with hosts and show genuine interest in their content, and prepare and promote your appearance.

What should I do to prepare for my guest appearance on a podcast?

A: Prior to your appearance, prepare talking points and any promotional materials that you want to share with the audience. Promote your appearance on social media and other channels to maximize its reach. Additionally, be sure to show up on time and prepared to engage in conversation with the host and their audience.