YouTube is the second-biggest search engine in the world. It is quickly becoming a major player in the world of podcast discovery, and it is also the ideal channel for user consumption. Right now, it would seem that YouTube is starting to take podcasting seriously as well. There are rumours of RSS feeds being linked to a new dedicated homepage for podcasts and the company have also apparently giving podcasters up to $300,000 just to make videos.
Why are Podcasts so Popular?
Podcasts are becoming more and more popular by the year, and there is a very good reason why. Podcasts give you the chance to digest a huge amount of information on the go, and because most people live a very busy lifestyle, they remain to be one of the best sources of entertainment.
Did the Pandemic Encourage the Growth of Podcasts?
The pandemic has certainly had a huge impact on the number of people who are seeking out podcasts, and it has had a huge role to play when it comes to the social media adoption of them as well.
Why is YouTube the Ideal Platform for Podcasts?
YouTube is one of the best platforms out there for podcasts because it is so accessible. On top of this, you will also find that notifications are sent out to subscribed users automatically, which makes the platform even more favourable.
The Increase in YouTube Podcasts
If you look at the data, you will soon see that there has been a huge increase in the amount of YouTube searches that have been done for the term “podcast” over the last couple of years. YouTube searches for the word “podcast” in Japanese have rocketed, but this has not been the case for Korea. Podcasters who use YouTube as their primary platform also tend to have smaller audiences overall, but the search terms are growing rapidly, meaning a change could be on the horizon.
Google Trends and YouTube Searches
If you look at YouTube searches for terms like “podcast” then you will see that they have been growing steadily since the year 2012. When the pandemic hit, it looks like things grew dramatically. People found themselves being forced to spend way more time indoors and they also spent more time at their laptops than they would. Podcast hosts also had more time on their hands, so they could look into repurposing their content for YouTube.
Which Countries Have the Most Podcast Listeners?
If you break down the data, you will see that in countries such as Ireland, there is a much higher chance that YouTube searchers are seeking out the term “podcast”. This could be down to the language differences. If you look at France, Sweden and Germany then you will see that it is not the same language so different terms are used. If you have an audience in Italy or Spain, then you might not want to invest a lot of effort in trying to get the show that you have on YouTube.
Podcasts on YouTube have a Smaller Audience
If you look at the data, you will see that a lot of YouTube channels have podcasts, but their audience tends to be smaller. If you look at the weekly listeners for podcasts who have, and who do not have a YouTube account, you will soon see that the ones on YouTube have a smaller audience overall.
Since podcasters being on YouTube is a new trend, it’s important to know that it is natural that they would have newer shows and therefore not have as many listeners overall. If you look at YouTube, then you will soon see that this could change in the near future.
The Ratio for Weekly Listeners
YouTube channels are usually the most common if you look at podcasts that take place in the Wilderness category. If you look at the podcasts in the database, then you will soon see that they came out on top at 19%. You then have video games which comes in at 17%. 2% of podcasts are in the educational sector, for kids.
So, do you need to publish all of your podcasts on YouTube? The answer isn’t always clear. There are a lot of things that you should be asking yourself before you start investing all of your time, money and effort into repurposing your content. If you have a low-quality video, then you may find that this is actually way worse than not having a channel at all. Consistency is always key as well. You have to make sure that you don’t just post one or two videos and then give up because you feel as though it is too much work. If you do then you may find that you end up deterring people from your channel, because they think that you are no longer active or that you do not give much care or thought to your YouTube page.
With all of this in mind, you do need to keep in mind that the rise of podcasts on YouTube has really rocketed over recent years and it is certainly showing no signs of slowing down at all. If you are dedicated and if you have the time, then you may find that a new platform could help new listeners to find out more about you. Some people only use YouTube when hunting down podcasts, so if you do not have a channel then you may find that you end up missing out on this demographic entirely.
Of course, as you take the time to deliberate whether or not having a YouTube channel is right for you, you may want to adopt other strategies. You can then try and get even more listeners and you can also cross-promote your podcast as well. This will help you to get way more exposure on other platforms and it will also give you the chance to attract way more listeners overall. This is a great way for you to make sure that you are cross-promoting as you should be.