How to Write the Perfect Podcast Guest Pitch

How to Write the Perfect Podcast Guest Pitch

If you want to become the perfect podcast guest then you need to make sure that you put in the work. You need to understand your audience and you also need to make sure that you pitch your ideas well too. If you are not quite sure how to do that then this is the guide for you.

How Do You Pitch A Podcast As A Guest?

If you want to pitch your podcast then you need to try and make sure that you focus on the target audience. You need to keep them engaged and you also need to make sure that you are not focusing on your own interests over that of your audience.

What Makes A Good Podcast Guest?

If you want to be a good podcast guest then you need to give the podcaster enough room to talk while also making quick and interesting points regarding the topic. Don’t stay on one tangent for too long, and always remember the main topics that your audience are going to be interested in.

How Do I Approach Podcasters?

A simple email is often the best way for you to approach a podcaster. If you want to approach a podcaster then you can also sign up with a platform as this will help you to connect with even more of them.

Why should you Guest Podcast?

So, why should you try and guest on someone’s podcast? It’s essentially the best way for you to get your content out there to a whole new audience. On top of this, it actually requires very little effort on your part. Compared to some of the other ways of marketing, you may find that podcasting is both faster and easier. A bit of preparation work is all you need before your interview.

It’s Easier to Speak than Write

It doesn’t matter if you are going on a top podcast that has thousands of listeners or whether you’re going more niche because you can make some great gains if you know what to look out for. Putting your message in front of new people can only ever be a good thing.  If you know that the listeners trust in the host then this will rub off onto you as well. This instant level of credibility will really work in your favour.

How to Prepare for your Podcast

Writing a super good pitch really is an art. The problem is, like any art, you need a bit of direction and you also need a lot of practice. If you are willing to do this then you will soon find that it is more than possible for you to master it all.

Know what you Want

First of all, you have to think about what you want from this. Do you want to try and promote your new book? Do you want to grow your audience? Maybe you want some publicity for your own brand. Either way, it doesn’t matter what it is, because you have to make sure that you have something driving you.


A pitch that doesn’t understand what the podcast is about will go in the bin, without any other thoughts. You have to make sure that you do your research and you also need to make sure that you listen to a few episodes too. This will help you to find out if you are even a good fit.

What can you offer?

Next up, what can you offer? Try and find out what the podcast is about but do not repeat what other people have said. What kind of knowledge can you bring? What insight do you have? At the end of the day, your goal is to try and add something to the conversation if possible. Think outside the box here. Remember that as long as you can bring a good angle, the rest will fall into place.

Get the Right Tone

At the end of the day, you need to try and get straight to the point. The host may well have dozens of pitches that they need to go through, and if you are short with your email then this will help them out greatly. For the tone, you need to be polite and you also need to appear more human as opposed to a robot.

Use Your Credentials

If you have some credentials then make sure that you use them. This is great because it helps to show that you are a much more reliable choice when compared to the other people that you may be competing with. If you have an audience then make sure that you try and include links to that as well. This will reinforce your message.

Link to your Channels

If you do not have a huge following then you have nothing to worry about. Of course, it does help to have an audience, but at the end of the day, you should never be put off if you don’t. having some great talking points will help though.

Follow Up

Podcast hosts tend to get pitches all the time. If you do not hear back right away then don’t worry about this. They may not have gotten to your post yet. That being said, if you feel as though it has been a while then following up is the way to go as it may end up getting you the spot you are after. According to Brittney, 40% of clients get a guest spot because they follow up.

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