How to promote your book as an author as a podcast guest.

How to promote your book as an author as a podcast guest.

Podcast interviews often give authors an incredible combination when it comes to attention and depth. It also helps them to convert listeners into actual book readers,  which is far better than any other form of content. There are two main reasons why podcasting is a major opportunity for any author. The audience for podcasting is skyrocketing right now and it is truly showing no signs of stopping. Mainstream podcasts are still young to be accessed without the need for a PR team as well, offering strong benefits overall. When you look at the years 2015 and 2016, it’s safe to say that the number of Americans who listen to podcasts on a month-by-month basis grew by around 24%. Now 21% of Americans who are over the age of 12 listen to them every month. If you want to find out more then simply take a look below.

Why does your Business need an Audio Creation Strategy?

Your business needs an audio creation strategy because audio is becoming the king of content. Audio can be listened to on the go and this makes it perfect for the fast-living world that we live in right now. It’s no surprise to see that it is quickly growing, and if you can start creating content like this then you’ll surely come out on top.

Do Podcast Guests get Paid?

Sometimes, podcast guests do get paid. That being said, a lot of podcast guests like to appear on other shows because it gives them the exposure they are looking for. To some people, exposure is worth far more than financial income.

How do you Write Pitch Emails?

There are many ways that you can write podcast pitch emails, and if you can create a template based on the guides that are available online, you’ll soon find that it is easier than ever for you to use them to your advantage. If you are ready to learn how to get booked as a podcast guest then simply look below.

Find Great Podcasts

Finding great podcasts in your niche is very, very simple to do. There are many good search engines out there that you can use to try and find podcasts. You can use the iTunes search function and this will come up with the new and noteworthy category. This will also give you the chance to see the “What’s Hot” section, or you can use to quickly narrow down the shows you want to be on.

Evaluate your Targets

Appearing on a podcast that has no listeners will not help you at all. Pitching a podcast that is not looking for a guest is an absolute waste of your time. Before you can even think about pitching, you have to make sure that you qualify your targets. If you want to qualify your target then you need to run it through a checklist. You have to make sure that it is current and you also need to look to see if they routinely feature guests. Looking to see if they have a big audience or not will also be very beneficial. It is very difficult for you to collect stats about podcast viewership as they are often hosted across various platforms, so don’t focus on this alone.

Collect Data

Finding the email for the host can present its unique challenge. At the end of the day, there is no standard when it comes to listing information in the podcasting world. In the ideal circumstance, the email for the host will be somewhere in public, like on their website but if this is not the case then you need to find their email in other ways, this is what was designed to do.


Now you have all of the information you need to pitch your podcasts, you just need to go ahead and do it. When it comes to podcasting, you have to remember that quality is far more important than quantity. There is no need for efficiency in pitching because you are going to be spending 60 minutes per episode simply recording. It is far better to be slower and much more deliberate in your pitching so that you can ensure that you get the highest quality of show possible. It’s wise that you go through each of your podcasts, one by one. You then need to choose one of the templates that you have chosen, before customising it to meet your needs. If you do send out bulk emails, then PodcastHawk does this for you.

What Happens After?

You will certainly be interviewed by some very cool people. After this, you will have potential readers who know your name. You may even find that your book sells more copies and this is great. That being said, you still need to make sure that you push forward with other forms of marketing. This will help you to truly come out on top.

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