How to promote a podcast
To help you appreciate the benefits of guest podcasting to healthcare professionals, we asked seasoned podcasters and healthcare and marketing professionals the question, how to promote a podcast to gain their best insights. From positioning yourself as an industry thought leader to sharing knowledge and empowering many, there are several benefits that healthcare professionals would be excited about as a result of appearing on a guest podcast.
Here are four benefits of guest podcasting these leaders expect for Healthcare Professionals:
- Position Yourself as an Industry Thought Leader
- Build Trust And Become More Approachable
- Reach a Wider Audience With Your Profession
- Share Knowledge and Empower Many
Position Yourself as an Industry Thought Leader
Appearing as a guest on medical podcasts helps position health care professionals as thought leaders in their industry. When people see that a person has made these guest appearances, it builds an automatic sense of trust. The fact that the outlet would invite them on as a guest also raises the perceived value of a health care provider’s brand. For these reasons, I highly recommend that professionals in all industries leverage podcast opportunities.
Jae Pak, Jae Pak MD Medical
Build Trust And Become More Approachable
Trust is one of the most valuable things you can have as a healthcare professional. Once you’ve got a good reputation, everything else tends to fall into place, and you’re reaping the benefits of good relationships with your patients. If you appear as a podcast guest, you further shorten this metaphorical distance between a patient and yourself. You become more approachable and finally seem more like a real person rather than just another doctor. A good example is Doctor Mike, who established himself as one of the most respectable and trusted medical professionals thanks to his YouTube channel.
Natalia Brzezinska, PhotoAiD
Reach a Wider Audience With Your Profession
As a healthcare professional, you are always looking for ways to improve your visibility and reach a wider audience. One great way to do this is through guest podcasting. When you guest podcast, you have the opportunity to share your expertise with a new audience and build your reputation as an authority in your field. In addition, guest podcasting can help you to build relationships with other healthcare professionals. By appearing on other people’s podcasts, you can make valuable connections and create opportunities for collaborative projects in the future. So if you’re looking for a way to boost your career, consider guest podcasting. It’s an effective way to reach a new audience and build your professional network.
Jim Campbell, Epic Caribbean Vacations
Share Knowledge and Empower Many
Healthcare professionals who guest on podcasts help empower listeners by sharing new knowledge. Medicine is a field of study that is very specialized. Healthcare professionals can focus on podcast topics that tackle their specialization and add an interesting spin to them by making them more understandable and reachable to the public.
Michelle Siy, Oliver Wicks