Do you want to make sure that your podcast email pitches are the best that they can be? Maybe you just want to make sure that you are able to really get your podcasting adventure started but you just don’t know how to go about it. Either way, this is the guide for you.
There are many things that you can do to make sure that your podcast pitch is the best that it can be. This can include making sure that you are reaching out to the right podcasters while also making sure that you are not overlooking the finer details of what the host is looking for. If you want to find out more then simply look below.
Pitching to a podcast is very easy to do. You just need to focus on your strong points and you also need to make sure that you are doing what you can to focus on the benefits that they will get out of the podcast. If you can do this then you’ll soon find that things will come together nicely.
Email is usually the best way for you to get your podcast invitations out there, so take the time to make sure that you are really focusing on this if you can.
Appearing as a Guest on a Podcast- Pitching your Ideas
Appearing as a guest on your podcast is the best way for you to really expand your brand awareness and it is also the best way for you to reach a bigger audience. On top of this, it is free to do. Being a podcast guest can also open up any additional marketing opportunities that may be available.
Make sure that you use a subject title that is both clear and simple. You need it to be reflective of the recipient and you also need to include the podcast name. This shows that you have done your research.
At the end of the day, you wouldn’t send a greeting card unless it was personalised. If you want to help yourself then you need to make sure that you know the name of the host. You need to address them by their name, because “to whom it may concern” just will not cut it. Neither will “hi” so make sure that you keep this in mind. Studies have shown that if you personalise the subject line, you can increase your open rate by over 50%.
Next up, you need to introduce yourself. Explain who you are and also explain the area in which you specialise in. You also need to include a bit of background information about yourself. At this point, you need to try and keep it short and sweet. You also need to make sure that you explain who you are, and why the other person should be interested.
Reference the Podcast
It’s also very important that you reference the podcast. Make sure that you reference the host and make sure that they know that you are not shooting blind. It is also wise for you to talk about any recent episodes that you may have listened to. The great thing about this is that it shows that you are truly interested in the podcast and that you have put in your homework. Praising the podcast can help and it also shows that you have posted a good review. Remember that a bit of flattery has never harmed anyone.
Explain why you think that you would make a good guest. It may be that you are very similar to another guest that they have had, for example. Make sure that you reference the audience and not yourself here if possible.
Another thing that you need to do is suggest three topics that you can talk about. The great thing about doing this is that it saves the host from having to do some intensive thinking. It also works for you as you will be able to talk on subjects you’re good at.
If you have appeared on any other podcasts or if you are able to share links to them then do so. This gives the host the chance to hear what you sound like as a guest plus it takes away some of the fear of them actually booking you.
Share links to your site, your LinkedIn profile or even attach your bio if possible. Make it easier for the host to do some background research on you.
Make sure that you add some contact details as opposed to just replying to your email. Put down your phone number as this makes you more accessible. If you are appearing on a podcast that is international then take the time to let them know when you are available. Again, this makes it easier for them to know when you are available
Sign off, and say that there is no pressure as to whether or not they should have you as a guest. A pushy sign off is only going to give you no response at all, so keep that in mind.
Or you can use the campaign feature in Podcast Hawk, this has email templates pre built and ready for you to use now.