Statistics

Here are the Latest Podcast Facts and Statistics

As new statistics come out, this post will be updated. 

But here are some lightweight podcast statistics to help you decide why you should be a guest on a podcast to build up your brand.

  • 75% of people in the US are very much familiar with the word “podcasting”. This is an increase of over 5% when compared to one year before.
  • 50% of all homes in the US are fans of podcasts.
  • 55% of the people in the US have listened to a podcast at some point. This is up from 51% in the year 2019.
  • 37% of people have listened to a podcast in the last month alone. This is up from 32% in the year 2019.
  • 24% of people listen to podcasts every week. This is up from 22% in the year 2019.
  • 16 million people class themselves as being avid podcast fans.
  • 51% of people who do listen to podcasts are in fact male.
  • 45% of the people who do listen to podcasts have a population of over $75,000.
  • 27% of podcast fans have a college degree, of over four years.
  • 63% of podcast listeners are of white ethnicity.
  • 49% of podcasts are played while people are at home.
  • 22% of people listen to podcasts in their car.
  • Podcast listeners subscribe to 6 shows a week.
  • Podcast listeners often listen to 7 shows a week.
  • 80% of podcast listeners say that they listen to either all or most of the podcast.
  • Podcast listening from a PC is going up, growing from 29% to 31%.
  • 19% of listeners speed up the pace of the podcast.
  • 65% of people who listen to podcasts every month, have been doing so for less than 3 years.
  • The most popular podcast genre is comedy.
  • Podcast listeners are incredibly active on social media. 94% have a social media account.
  • Podcast listeners are far more likely to follow companies on social media.
  • Podcast listeners are much more likely to have an Amazon Prime or Netflix subscription.
  • Podcast listeners are far more likely to have some kind of smart speaker.
  • 51% of households who drink bottled water are podcast listeners.
  • 57% of households who have baby food are podcast listeners.
  • 53% of households who have beer, are podcast listeners.
  • 56% of households who have juice are podcast listeners.
  • 54% of households who have milk are podcast listeners.
  • 54% of households who have cereal are podcast listeners.
  • 69% of people agree that podcasts make them more aware of services or products.

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