Get More Subscribers With These Seven Podcast SEO Tips
IDo you want to make sure that you are getting the best result out of your podcast? Maybe you just want to make sure that you are getting the maximum amount of subscribers. Either way, this is the guide for you
How do I Get More Podcast Subscribers?
Creating quality content and making sure that you always put your user first is quite possibly the best way for you to get more subscribers. You also need to make sure that you get unique guests who further the message that you are trying to get out there.
How Do I Improve My Podcast SEO?
If you want to boost your podcast SEO, then there are many tips here that will help you to get the results that you are looking for.
How do I Make my Podcast Stand Out?
One way for you to make your podcast stand out would be for you to try and invite unique guests, as well as ensuring that your content is giving a good amount of value to your readers.
How to Get More Podcast Subscribers
Did you know that from 2020, there are over 68 million people who listen to podcasts every single week? You can easily reach way more subscribers with your podcast if you take the time to invest in off-page SEO. This will really help you with your ranking.
Have a Clear Persona
You have to make sure that you have a very clear picture of what you expect from your users and you also need to make sure that you optimise each and every podcast you put out there for your audience. It’s vital that you know what your audience is looking for. If, for example, you know that your podcast listeners are very interested in sales, then try to use keywords that reflect the searches they make.
Choose the Right Platform
When it comes to technical SEO, loading speeds and uptime are important factors for your ranking. If you know that your website is utterly slow to load then this could mean that your page isn’t as likely to rank when it comes to the search engine option. Podcast ranking may well be influenced as to how fast your platform loads. If you know that it is not very optimal then people may not be as likely to subscribe.
Another fantastic way for you to make sure that you are getting out there in front of your audience would be for you to try and invite influencers to join your podcast. Their supporters or their followers will follow you in return if they know that you have something valuable or interesting to say.
Incorporate your Podcast
Some podcasters choose to host their episodes as a dedicated page on their website. If you want to, you can easily raise your podcast by simply attaching episodes. Google has been making every effort to try and include media on their results page and podcasts or YouTube videos are certainly included in this. If you want to stay ahead of the competition then it would be wise for you to combine both your blogging efforts and your podcasts. There are various options that you can use to try and do this. First of all, you can create a post about your podcast. After you have recorded your episode, you can then repurpose it so that it becomes a highly valuable blog. You can also encourage people to listen to the episode in the form of a content teaser.
Submit your Podcast to a Directory
Another great way for you to try and get some more subscribers for your podcast would be for you to try and get yourself listed in the top directories online. Getting on these directories is easy enough, and this is especially the case if you know that you have a decent podcast that is up and running.
If you know that your company has a podcast that is able to create short yet high-value episodes that talk a customer through your product then why not use this to your advantage? You can easily incorporate your customer support knowledge base and this will encourage even more listeners to hear what you have to say. Users may have frequently asked questions about your app and if you have an FAQ or knowledge base then you can easily embed your episodes as a means to provide them with the information they are looking for. There are also many ways that you can humanize your email system or ticketing process. A lot of ticket supports give you the chance to upload a file so that you can send them to your customer, and this is a great way for you to answer any concerns they may have.
If you want to ensure that you are really drumming up your SEO then a great way for you to do this would be for you to try and create micro-content. You can then share this across other platforms. One example of this would be if you were to choose a segment with a story or a big takeaway in under a minute and then you can post it on your Instagram feed. You can also capture an engaging chat between your guests and then post it to Facebook. The beautiful thing about this tactic is that you can create a lot of content from just a single episode. You can also create endless content alone, by utilising the power of social media. Try and use soundbites and create graphics that are based on quotes from the episode. Things like this will rocket your SEO in no time.
Frequently Asked Questions
How can I optimize my podcast for my target audience?
To optimize your podcast for your target audience, understand their interests and preferences. Use relevant keywords and topics in your podcast titles, descriptions, and episode content. Conduct audience research to gain insights into their needs and tailor your content accordingly.
What are the benefits of interviewing influential guests?
Interviewing influential guests can bring several benefits to your podcast. It helps attract their followers or fanbase to your podcast, increases credibility, and provides valuable insights or unique perspectives to your audience.
How can embedding my podcast on my website help?
Embedding your podcast episodes on your website allows your visitors to easily access and listen to your content. It also provides an opportunity to engage with your website visitors and potentially convert them into subscribers. Additionally, it can improve your website’s SEO by adding multimedia content.