To Build or Invest: 7 Benefits of Podcast Guesting Over Hosting

When starting your podcast career, many people stress over whether they should build their own audience or start by guest podcasting. 

What is one benefit of being a guest and reaching someone else’s audience over building your own as a podcast host?

To help you make the right choice from the start with podcasting, we asked business leaders and marketing experts this question for what they think are the best benefits. From gaining instant credibility to increasing brand awareness, there are several recommendations that may help get you started on the right track.

Here are seven benefits these professionals have seen work well for them from guest podcasting:

  • Gain Instant Trust and Credibility from a Host
  • More ROI for Your Efforts as a Podcast Guest
  • Saves Time and Energy
  • Connect Quickly With an Audience to Boost Sales
  • Establish Your Name as An Expert
  • Gain Valuable Knowledge Before You Building Your Podcast
  • Increase Awareness via Exposure

 

Gain Instant Trust and Credibility from a Host

Being a guest on someone else’s podcast gives you enhanced credibility. Podcast hosts carefully select guests to add value to their audience, so being a guest on their podcast means that they vetted and approved you, like an implied endorsement. The audience already trusts you before they even hear you speak. Being a podcast guest carries the same weight as a warm referral.

When you build your own audience, they arrive cold. You have to warm them up and earn their trust—that is, if they stick around long enough for you to do so.

Jane Tabachnick, Book Publisher and Author Promotion Consultant, Jane Tabachnick & Co

More ROI for Your Efforts as a Podcast Guest

The most significant advantage of reaching someone else’s audience as a guest over building your own as a podcast host is the difficulty level. Being a good guest is far easier and less demanding than being a host. 

As a guest, you often bring something new, something extra to the table. You just need to focus on being a pleasant guest. The audience’s eyes are already on you. Being an excellent host requires way more hard work and effort.

Michal Laszuk, SEO Outreach Specialist, PhotoAiD

Save Time and Energy 

One benefit of being a guest and reaching someone else’s audience is time. Because podcasting is one of the easiest ways to create content within some time. 

You just need to talk for 20 to 30 minutes about something you’re comfortable with and knowledgeable about. All you need is just a little preparation. 

On the other hand, it is very difficult to write a full-fledged article on the same topic as it is time and energy-consuming. So podcasting helps you a lot in getting essential information in real time.

Max Whiteside, SEO and Content Lead, Breaking Muscle

Connect Quickly With an Audience to Boost Sales

An amazing benefit of becoming a guest on someone’s podcast is boosting up sales. People who run businesses know how difficult it is to boost sales, but we can make this hectic task super easy by joining a podcast as a guest. 

This will provide a platform for people to advertise their brands. Through this platform, they can elaborate on the features and specifications of their services and can provide solid reasoning to the audience for choosing their product. 

This method is slowly getting the attention of people who are new to business.

Andrew Priobrazhenskyi, CEO and Director, Discount Reactor

Establish Your Authority as An Expert

A marketing and PR strategy to get you in front of an audience is guest podcasting. This promotes your reputation as an authority in your field. If you’re a content creator hoping to establish your brand over the long haul, it’s essential and one of the best free ways to accomplish this. 

Due to space restrictions, appearing as a guest on a podcast may be more difficult than guest posting on a reputable website. However, the scene promises a larger return, even though it is more competitive. You are a visitor because the host thinks you have something to contribute that is worthwhile. 

Additionally, this will really aid in building your reputation as a thought leader and subject matter expert in your industry. You can use your appearance on a well-known podcast as social proof on your website. It is proof that will enhance your reputation in the eyes of customers who come across your company for the first time.

Brandon Perton, Owner, TheOldSchoolGameVault

Gain Valuable Knowledge Before You Building Your Podcast

Being a guest isn’t just about reaching the host’s audience, although that is certainly one benefit. What is potentially more beneficial to you as a guest is seeing what the founder/host does. 

Keep a watch over what they do. Ask questions—anything from how they cultivate sponsors to how often they record to the equipment they use. Learn a few things about being a podcast host by being a guest on one or more established podcasts. 

You’ll gain a lot of valuable knowledge that way. You’re definitely better off launching a podcast after you’ve gained some basic knowledge and learned a few tricks of the trade.

John Sarson, CEO, Sarson Funds

Increase Awareness via Exposure 

Being a guest on someone else’s podcast has several potential benefits. One of which includes exposure.

As a newbie, it’s quite hard to make a position in the market. If you have just started a business or a brand and you want to grow your brand, then it’s best to join someone else’s podcast as a guest. 

Many people are unaware of your business and when you talk about your products on someone’s podcast, the audience can take an interest and buy your product if they like it. This will help you advertise your brand in the best possible manner.

Tia Campbell, Director of Marketing, Practice Reasoning Tests