Why Book Authors Should be a Guest on a Podcast

Why Book Authors Should be a Guest on a Podcast

If you are an author and you want to make sure that you get the most out of your sales then you may want to try and sign up with a podcast. When you do, you will soon find that you can really boost your readership and you can also feel confident knowing that you can easily rocket your publicity. If you have never really thought about signing up with a podcast before then this is the guide for you.

How do you Make sure that a Podcaster Picks you as a Guest?

If you want to make sure that a podcaster picks you as a guest then you need to put in the work to make yourself look appealing. You need to show the podcaster that you appeal to their audience and you also need to make sure that you show them that you are experienced in the subject matter they talk about. If you try and sign up with any old podcast purely because it is good publicity for you then this won’t be doing you any favors. In fact, you may even find that it works against you, so make sure that you keep this in mind if you can.

Should I Be a Guest on a Podcast?

Yes, you should absolutely try and become a guest on a podcast. If you can then you will soon find that you can boost your overall image and that you can also rocket the number of people who are interested in your books. Sure, going on a podcast can be nerve-racking but at the end of the day, you will soon find that it helps you in the long run. In fact, podcasts can boost your book sales by up to 25%!

What makes a Good Podcast Guest?

A good podcast guest will be open to communication and they will also try and talk about things that the audience are interested in. If you can make yourself appear as an expert on the topic, or if you can try and talk with passion then this will help you in the long run and it will make you a much better guest overall.

As An Author, You Need to Fit the Bill

When specific expertise on a given subject is required, you have to make sure that you fit the bill. After all, authors are credentialed by the subject. For podcasts, authors help to provide a level of authenticity and it is also a good way to provide legitimacy for a given topic.  The only thing that challenges an author when it comes to podcasts is a university professor. Of course, a professor who is an author is certainly a big hit for any podcast. So now we have covered why podcasts can cast such a wide net when it comes to their expertise, it’s time to move on to why an author would want to be on a podcast in general.

It’s Not about the Sales

Many authors want a podcast interview so that they can boost their book sales, but it’s not all about this. A lot of authors also want to try and develop their brand and podcasts are a fantastic way to do this. Surveys have shown time and time again that podcast listeners have found that they read more than anyone else and that they also listen to more audiobooks too. Podcasts give you the chance as an author to cherry-pick the most interesting parts of your book and it also helps to entice any listeners to buy the book too. They may also be tempted to follow you on social media and this can lead to even more sales in the future. Some podcasts develop close relationships with authors. Many authors have their very own podcast.


There’s no doubt at all that the exposure you get from being an author on a popular podcast can help you.  They can also increase book sales too. If you are an author, or if you are an agent for an author then you have to make sure that you find the right podcast and you also need to make sure that your timing is good as well. Perfect timing is essential, and this is the only way you’ll be able to boost your exposure. Of course, as a podcast guest, you may find that the hardest part of hosting an interview is keeping things interesting. It’s helpful to have a voice in the back of your head that asks you, regularly, is what you’re saying actually interesting? Have you gone on too long? If you can focus on things like this then you will soon find that you can really keep your time on a podcast lively. Editing is so important, and most podcasters will edit out the first few minutes of an interview because the guest is simply trying to warm up.  This is fine, but as an author, it helps to do your bit so that you can really push your interview to new levels.

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