What Is the Future of Podcasting in 2023
From seeing immense potential in the educational space to including more AI, Multilingual, and Local, here are nine answers to the questions, “What is the future for podcasting in 2023, and can you give any unique insights on if it will grow and what new markets it will reach.”
- Immense Potential in the Educational Space
- Personal, Conversational Podcasts for Real Connections
- Many New Markets Are Opening Up for Podcast Creators
- It Will Become Mainstream Among Young Demographics
- A Move Toward Niche and Interactive Podcasts
- Data-Driven Content Will Create a Better User Experience
- More Markets Penetrated by Podcasting
- Podcasting Will Not Die Out
- Leaning More Toward AI, Multilingual, and Local
Immense Potential in the Educational Space
I believe that podcasting is here to stay, and I think it will continue to grow, especially in the educational space.
I recently listened to a podcast called “The History of Humankind” which was really well done. In it, the host talked about all kinds of historical events that I knew nothing about, and I found it really enlightening. So I see the future of podcasting as a great educational tool.
I also think there’s an opportunity for educational podcasts to be more interactive—for example, by allowing listeners to submit questions or vote on topics they’d like to hear about. This would allow the podcast to be more dynamic, and it would also help keep listeners engaged.
I think there’s a lot of untapped potential in the educational space for podcasts, and I’m excited to see where they go in the future.
Shaun Connell, Founder, Writing Tips Institute
Personal, Conversational Podcasts for Real Connections
With the world opening up and people seeking more human interaction, I suspect that podcasts that provide a genuine human connection with the host will become the clear favorites. Getting to know the person behind the content and building a genuine connection to the listeners will be key for all categories, but especially in the more traditionally presentational ones like business and education.
Less “polished” and produced content may become the norm, with a more conversational, off-the-cuff style being preferred as people look for a friendly conversation to listen to rather than being taught to.
Michelle Pontvert, Founder & Website Designer, Michelle Pontvert
Many New Markets Are Opening Up for Podcast Creators
Many new markets are opening up for podcast creators. For example, there has been an emergence of “micro-podcasts”—shorter episodes between 5-15 minutes long—which appeal to busy people who don’t have time to listen to longer episodes.
This has opened up a whole new market for business owners and entrepreneurs who want to create shorter episodes focusing on specific topics or stories without committing too much time or resources.
With the rise of smart speakers like Amazon Alexa, Apple HomePod, and Google Home, voice search technology is becoming increasingly important. Brands need to optimize their audio content so that voice search engines can discover it.
Lukasz Zelezny, SEO Consultant, SEO Consultant London
It Will Become Mainstream Among Young Demographics
Podcasting is here to stay. In 2023, podcasting will continue to grow and become even more popular than it is now.
I believe we’ll continue to see new markets open up as podcasts become more mainstream, particularly among younger demographics who are just now tapping into this medium.
I also think we’ll see more brands creating podcasts as part of their marketing strategy; this has already started happening in some sectors, but I think it will become much more common in the coming years because podcasting is still very young and there are so many opportunities for people to create amazing content that connects with their audience.
Tiffany Homan, COO, Texas Divorce Laws
A Move Toward Niche and Interactive Podcasts
There is no doubt that podcasting will continue to grow in popularity in 2023. There are already dozens of podcasts on every imaginable topic, and new ones are being added daily.
One trend that is likely to continue is the move toward niche podcasts. People are increasingly interested in tuning in to podcasts that cater to their specific interests, whether politics, cooking, gardening, or history. This means there will be a growing demand for unique and engaging content.
Using advertising and sponsorship will also continue to grow as brands look for new ways to reach engaged audiences. Finally, we can expect to see an increase in interactive podcasts that allow listeners to take part directly in the show.
Kate Wojewoda-Celinska, Marketing Manager, Spacelift
Data-Driven Content Will Create a Better User Experience
Podcasting is gaining traction and seeing how many people embrace it, the future can only hold more promises. Using survey data, testing and analytics, the podcast experience gets elevated to clean offerings.
Content that resonates with the target audience is always high quality and desirable. Collecting data in real-time is assisting podcasters to understand listener preferences, which they reference in order to create engaging content for their shows.
By creating content based on audience demands, podcasts cement their position to the clients and make for a very eventful 2023.
Yongming Song, CEO, Live Poll for Slides
More Markets Penetrated by Podcasting
Podcasting has gone from a niche medium to a mainstream phenomenon. Thanks to the advent of streaming services like Spotify and Apple Podcasts, as well as the increasing popularity of smart speakers, more and more people are listening to podcasts regularly.
Because of these notes, I believe there are several potential markets that it could reach in the next few years.
First, I think we’ll see an increase in the number of podcasts aimed at children and young adults. As more parents realize the educational potential of podcasts, they’re likely to look for content that is specifically designed for their kids.
Second, I think we’ll see more countries embracing podcasting to share news and culture with the world. In recent years, we’ve seen a surge in the number of Turkish, Korean, and Chinese podcasts being produced, and I think this is only going to increase in the years to come.
Jamie Irwin, Director, Straight Up Search
Podcasting Will Not Die Out
I believe podcasting will continue to grow and expand in the coming years. In 2023, I predict that podcasting will become even more mainstream as it reaches new markets.
Podcasts are already becoming more popular among younger demographics, such as Gen Z and millennials, who prefer audio consumption over traditional media like TV or radio.
More businesses, organizations, and individuals are also using podcasts to spread their messages and reach wider audiences.
I think podcasting will also become more accessible because of advances in technology, making it easier for people to create and share their own podcasts.
Furthermore, podcasting is becoming increasingly popular as education as more teachers use them as learning resources for their students.
EL Forestal, Founder, Find Black Therapist
Leaning More Toward AI, Multilingual, and Local
Here are my podcasting predictions for 2023:
– Automated Podcast Editing and the Democratization of Production
– The Rise of Multilingual Podcasts
– Local Small Business Podcasts
One of the biggest trends we’re likely to see in the coming year is the rise of automated podcast editing. This technology will make it easier than ever for podcasters to produce high-quality shows, even if they don’t have a lot of technical know-how.
Another trend we’re likely to see in 2023 is the growth of multilingual podcasts. As podcasting becomes more popular around the world, there will be increased demand for shows in languages other than English. Fortunately, advances in AI speech cloning will make it possible for podcasters to repurpose their current episodes in other languages, making it easier for them to reach a global audience.
Finally, we can expect to see more small businesses getting in on the podcasting game. Many local companies are already using podcasts to build an audience.
Adrian Spataru, Founder, Cleanvoice AI