To help you promote your book launch effectively at no cost, we asked successful authors and marketing professionals this question for their best tips and how to promote a podcast. From partnering with those already with large audiences to launching the book on a reader’s group on social media, there are several tips you may follow to successfully launch and promote your new book with zero budget.
Here are seven ways these leaders launch their new books on zero budget:
- Partner With Those Already With Large Audiences
- Promote on Social Media for Free
- Reach Potential Readers Through Twitter
- Join Other Authors for Group Promotions
- Establish a Youtube Channel
- Utilize Your Email List
- Launch on a Reader’s Group on Social Media
Partner With Those Already With Large Audiences
Being a guest on a podcast can expand your brand awareness, no matter what you are trying to promote. Once you are on someone’s podcast, you can get that person’s audience to pay attention to what you have to offer. Partnering with those who already have a substantial audience is a great place to start if you do not have much of a following.
Nick Shackelford, Structured Agency
Promote on Social Media for Free
Yes, being a guest in podcasts would help in promoting a book free of cost. You could also use social media for promoting your book and it wouldn’t cost any penny at all. Through podcasts, you can connect with many people with your words. It would be so helpful when you podcast on recognized platforms.
Nathan Hughes, Diggity Marketing
Reach Potential Readers Through Twitter
Promoting a book launch can be a daunting task, especially if you’re on a tight budget. One of the best ways to get the word out there is to use social media, and in my opinion, Twitter is the best platform for reaching potential readers. With Twitter, you can connect with other authors and book bloggers, which can help to get your book in front of a larger audience. You can also use hashtags to reach people who might be interested in your book. And best of all, it’s absolutely free to use. So if you’re looking for ways to promote your book launch without spending any money, I would definitely recommend using Twitter.
Lorien Strydom, Financer.com
Join Other Authors for Group Promotions
Share the love by helping other authors using group promotions. Facebook author groups are an excellent place to start. Essentially, you agree to share each other’s books via all of your networks and mailing lists. Remember to aim for authors in your niche so that your audience will be glad you shared said work. Additionally, podcasters in your genre are often seeking authors to interview. Send them a pitch that reveals what makes you a fabulous guest without explicitly saying, “I’m a fabulous guest.” Podcasts can be an awesome way to get the word out on your book for free!
Jeff Goodwin, Orgain
Establish a Youtube Channel
Similar to podcasts, video is becoming more and more popular, and it may be about anything. Make a YouTube channel for your work where you may discuss it, share samples, conduct author interviews, respond to inquiries from readers and viewers, and do whatever else comes to mind, For instance, you could make a video slideshow to go along with a reading of your writing. Include a paragraph or two about yourself and your work in the video’s notes, followed by a link to your web profile.
Tiffany Payne, Pharmacy Online
Utilize Your Email List
Start a mailing list if you don’t already have one, and start encouraging people to subscribe by making an offer. I advise publishing a short story set in the same world as your book but making it unique. Only those who opt-in to your list will be able to receive it. Once they are on your list, you can email them about you, your job, your vacation, etc. Also, ask about them personally. Bring them in. Don’t constantly annoy them by telling them to “purchase my book.” Think of your mailing list as a group of distant friends you keep up with regarding your life and job.
Nely Mihaylova, Scooter Guide
Launch on a Reader’s Group on Social Media
There are many ways to launch a book with zero budget but advertising on social media platforms is the best way. However, before marketing make sure that you learn a few promotion tips that are compliant with the unique requirement of each platform. This way of book launch is especially effective for the self publishing authors.
Guest posts on podcasts can also be of great help. You can either be a guest on your own podcast or respond to the invitations of other pod-casters who interview authors. During those interviews, make known to the listeners about your new book in the market and you will have spent zero budget to launch your book.
yongming Song, Imgkits- Photo Editor