To help you find the best ways to make money with your podcast, we asked successful podcasters and content marketing professionals this question for their best insights. From reposting your podcasts on YouTube consistently to getting direct donations from your audience, there are several ideas new podcasters may explore to generate revenue with their craft.
Here are six ways these leaders use to generate revenue with their podcasts:
- Repost Your Podcasts on YouTube Consistently
- Plug-in Products From a Sponsorship Deal
- Sell Products and Services Through Your Stories
- Get Sponsors Onboard
- Engage in Podcast Affiliate Marketing
- Get Direct Donations From Your Audience
Repost Your Podcasts on YouTube Consistently
In addition to having a podcast channel, you can repost your podcasts to YouTube. Growing your YouTube following and engagement will allow you to earn income from this platform. This involves having at least 1,000 subscribers, good engagement and ads in your videos. In order to keep this up you have to post new videos consistently.
Nick Shackelford, Structured Agency
Plug-in Products From a Sponsorship Deal
Just as you would sell advertising space on a website, a podcast sponsorship deal is effectively selling a “spot” on your podcast which mentions that brand that you’re in partnership with. What makes it such a great way to monetize your podcast is that it doesn’t require a lot of time or effort on your part. You simply let your listeners know that your episode is being sponsored and plug in the product or service that you’re being asked to advertise. It’s best to partner up with brands that are within your niche and especially those whose credibility you can vouch for since it is going to reflect on your online presence and brand identity.
Harry Morton, Lower Street
Sell Products and Services Through Your Stories
One way to make money with a podcast is by selling products and services directly through your stories. You can offer anything from e-books to online courses to physical products, as long as it is relevant to the content of your show. You can either offer these products yourself, or you can take a commission on sales made through your show’s website.
Admir Salcinovic, Pricelisto
Get Sponsors Onboard
Getting sponsors onboard and selling ads are great ways to monetize a podcast. This can also attract a larger following which can open new opportunities to earn more money. Once your podcast is already well-known, you can sell various merchandise and attract top-tier sponsors. This will be a game changer that can make your podcast stand out from the rest.
Michelle Siy, Oliver Wicks
Engage in Podcast Affiliate Marketing
You can earn money on your podcast by referring your audience as customers to brands. Every time they make a purchase, you will be earning as an affiliate marketer. Also, promote products and services from brands you are familiar with, giving relevant information for authenticity. You can also create an ad spot to promote affiliate offers and mentions to a brand or product in the usual content. Make money through affiliate marketing on the podcast and selling products using customized links. It may entail having plugins that make the link short, memorable and trackable to sell products and make money
yongming Song, Imgkits- Photo Editor
Get Direct Donations From Your Audience
Get direct financial assistance from your audience with one-time and recurring payments. Patreon is a well-liked website where podcast hosts may ask for and manage monthly memberships. You can also add a contribution button to your website and receive donations using Stripe or PayPal. Offering swag, unique content, or live conversations in exchange for your listeners’ financial support will entice them to subscribe to your podcast.
Hamza Usmani, BuyWeGovyOnline