Use case – Target Advertising – Competitor adverts

01

Research

Using our search engine you can find competitors being interviewed on Podcasts, this could be a person from marketing, sales, finance or any business unit.

02

Target Adverts

Target your adverts to appear on podcasts where your competitors have been speaking, similar to competitor PPC but a lower cost.

03

Targeted Networks

With the right research you can find shows to appear on that have the audience you want to reach, they are highly engaged as have spent the time to listen to the podcast and its subject matter.

04

Target Message

The podcast host will have a network to promote to, this will be across web/social and email lists but also they will have a proven method to gain more attention than your average guest blog.

05

Target CTA

Place a direct CTA within your advert that calls out why your product/service should be seen/heard by the audience.