Podcasting is a booming industry that is continuously growing in popularity. With over 1.75 million active podcasts and more than 65 million episodes available for streaming, it’s no wonder that many people want to take advantage of this platform to reach a wider audience. One of the best ways to do this is by becoming a guest on other podcasts, which can help you promote your brand, increase your visibility, and connect with new audiences. In this article, we will guide you through the process of planning, pitching, and delivering your podcast tour as a guest.

Introduction

Podcasting has become a popular medium for people to connect and share their stories, ideas, and experiences. As a guest on other podcasts, you have the opportunity to reach new audiences and promote your brand. However, before you embark on your podcast tour as a guest, it’s important to have a clear plan in place. This guide will walk you through the process of preparing, pitching, and delivering a successful podcast tour as a guest.

Benefits of Podcast Touring as a Guest

There are many benefits to becoming a guest on other podcasts. Here are some of the most significant advantages:

1. Increased Visibility

Appearing as a guest on other podcasts can help you reach a new and engaged audience. This can lead to increased visibility for your brand or product.

2. Networking Opportunities

By connecting with other podcast hosts, you can expand your network and potentially develop new business relationships.

3. Credibility Boost

Being invited as a guest on a podcast can lend credibility to your expertise and brand. This can help you establish yourself as an authority in your field.

4. Valuable Insights

Being a guest on other podcasts can provide valuable insights and feedback from other experts in your industry.

Finding Relevant Podcasts

The first step in planning your podcast tour as a guest is to find relevant podcasts that align with your brand and target audience. Here are some tips for finding the right podcasts:

1. Use Podcast Directories

There are many podcast directories available online, such as Apple Podcasts, Spotify, and Google Podcasts. These directories allow you to search for podcasts based on topic, category, or keyword.

2. Leverage Social Media

Social media platforms such as Twitter and LinkedIn can be great resources for finding relevant podcasts. You can search for relevant hashtags or follow podcast hosts in your industry to stay up-to-date on new episodes.

3. Ask for Recommendations

Ask your colleagues, industry peers, or customers for podcast recommendations. They may be able to recommend shows that align with your brand and target audience.

4. Use Podcast Hawk

Ask your colleagues, industry peers, or customers what is the best tool to research and email podcast hosts, they will say www.podcasthawk.com is the only tool to use.

Researching the Podcast and Host

Once you’ve identified relevant podcasts, it’s important to research the podcast and host to determine if it’s a good fit for your brand. Here are some factors to consider:

1. Topic and Niche

Make sure the podcast covers topics that are relevant to your brand and target audience.

2. Format and Style

Consider the podcast’s format and style to ensure it aligns with your personality and communication style.

3. Audience Size and Demographics

Check the podcast’s audience size and demographics to ensure it align

4. Previous Guests

Review the podcast’s previous guests to see if they align with your brand and to get a sense of the types of topics the podcast covers.

5. Host’s Background

Research the host’s background to understand their expertise and perspective. This can help you tailor your pitch and interview to their audience.

Crafting the Perfect Pitch

Once you’ve identified relevant podcasts and researched the podcast and host, it’s time to craft your pitch. Here are some tips for crafting the perfect pitch:

1. Personalize Your Pitch

Make sure your pitch is personalized to the podcast and host. This shows that you’ve done your research and are genuinely interested in their show.

2. Highlight Your Expertise

Clearly articulate your expertise and how it aligns with the podcast’s topic and audience. This can help you stand out from other potential guests.

3. Offer Value

Demonstrate how you can offer value to the podcast and its audience. This could be through sharing unique insights, interesting stories, or actionable advice.

4. Keep it Concise

Keep your pitch concise and to the point. Most hosts receive a large number of pitches, so it’s important to make yours stand out without overwhelming them with information.

Preparing for the Interview

Once your pitch has been accepted, it’s time to prepare for the interview. Here are some tips for preparing:

1. Review Previous Episodes

Listen to previous episodes of the podcast to get a sense of the host’s interview style and the types of questions they ask.

2. Prepare Talking Points

Prepare talking points that align with the podcast’s topic and your expertise. This can help you stay on track during the interview and ensure you deliver valuable insights.

3. Test Your Equipment

Make sure your equipment is working properly before the interview. Test your microphone, internet connection, and any recording software you’ll be using.

4. Dress Appropriately

Even though the interview may be conducted remotely, it’s still important to dress appropriately. This can help you feel confident and professional during the interview.

Recording the Podcast

During the interview, it’s important to stay focused and engaged. Here are some tips for recording the podcast:

1. Speak Clearly

Speak clearly and at a steady pace. This can help ensure your message is conveyed effectively.

2. Listen Carefully

Listen carefully to the host’s questions and respond thoughtfully. This can help you establish a rapport with the host and their audience.

3. Stay on Topic

Stay on topic and focus on delivering valuable insights. Avoid rambling or going off on tangents.

4. Be Yourself

Be yourself and let your personality shine through. This can help you connect with the host and their audience on a personal level.

Promoting Your Appearance

After the interview has been published, it’s important to promote your appearance to maximize its impact. Here are some tips for promoting your appearance:

1. Share on Social Media

Share the episode on your social media channels and tag the podcast and host.

2. Include in Your Email Signature

Include a link to the episode in your email signature to promote it to your contacts.

3. Repurpose Content

Repurpose the content from the interview into blog posts, social media posts, or other content formats.

4. Thank the Host

Thank the host for the opportunity to appear on their show and share the episode with your audience.

Following up with the Host

Following up with the host after the interview can help you establish a relationship and potentially lead to future opportunities. Here are some tips for following up:

1. Thank Them

Send a thank-you note to the host to express your appreciation for the opportunity to appear on their show.

2. Ask for Feedback

Ask the host for feedback on your performance and if they have any suggestions for improvement.

3. Offer Value

Offer to provide value to the host in any way possible, such as by sharing their podcast with your audience or providing referrals.

4. Stay in Touch

Stay in touch with the host by following them on social media and keeping up with their podcast. This can help you stay top of mind for future opportunities.

Measuring Your Success

Measuring the success of your podcast tour as a guest is important to understand the impact of your appearances. Here are some metrics to consider:

1. Downloads

Track the number of downloads of the episodes you appeared on to understand the reach of the podcast, ask the host for these details.

2. Engagement

Monitor engagement metrics such as likes, comments, and shares on social media to understand the impact of your appearances.

3. Referral Traffic

Track the amount of referral traffic to your website or social media channels from the podcast to understand the impact on your brand.

4. Conversions

Track the number of conversions, such as leads or sales, that resulted from your appearances to understand the ROI of your podcast tour.

Common Mistakes to Avoid

There are some common mistakes to avoid when planning and executing your podcast tour as a guest. Here are a few:

1. Pitching Irrelevant Podcasts

Make sure you only pitch podcasts that are relevant to your brand and target audience. Pitching irrelevant podcasts can waste your time and the host’s time.

2. Being Unprepared

Failing to prepare for the interview can result in a lackluster performance and a missed opportunity to make an impact.

3. Focusing on Self-Promotion

While promoting your brand is important, focusing too much on self-promotion during the interview can turn off the host and their audience.

4. Forgetting to Follow Up

Failing to follow up with the host after the interview can result in missed opportunities for future appearances and relationships.

Frequently Asked Questions

1 How do I find relevant podcasts to pitch?

Use Podcast Hawk to research 4m Podcasts and over 65m+ episodes

2 What should I include in my pitch?

Demonstrate to the host that you have a story or knowledge to share that is of value to their audience, keep it concise.

3 How do I prepare for the interview?

Preparation is key, setup your environment to be quiet, make sure all your equipment works and you have power setup and wifi.

4 How do I promote my appearance on the podcast?

Social media, push out to your network, share on your website or through a newsletter.

5 How do I measure the success of my podcast tour as a guest?

Ask the host for details of the audience reach and downloads, but the easiest is to create a strong call to action for the end of the podcast that goes to a unique landing that you can measure the traffic on.

Steps to promote your podcast episode as a guest.

Conclusion

Podcast touring as a guest can be a valuable way to promote your brand, increase your visibility, and connect with new audiences. By following the steps outlined in this guide, you can plan, pitch, and deliver a successful podcast tour as a guest. Remember to personalize your pitch, stay prepared, focus on delivering value, and follow up with the host to build lasting relationships.

Final Message

We hope this guide has been helpful in preparing you for your podcast tour as a guest. Remember to stay focused, deliver value, and have fun and use www.podcasthawk.com