If you want to make sure that you are engaging your podcast listeners while also ensuring that you are steadily getting more with time, then there are a few things that you can do to make sure that you are successful. If you want to find out more then take a look below.
How do I Market my Podcast?
If you want to market your podcast, then you need to make sure that you are active on social media and that you are using it to promote your podcast. If you can do this, then you will soon find that you can reach out to a bigger audience and that you can also update people when you have a new podcast coming out. This will help you greatly.
Is YouTube Good for Podcasts?
Yes, YouTube is great for podcasts. It is becoming even more popular as time goes on. If possible, you do need to make sure that you are not focusing on YouTube alone. If you do, then you may find that you end up limiting your audience. Ideally you will still be uploading your podcast to other sites so that people can find you easily.
Who Is the Target Audience for Podcasts?
Your target audience for podcasts will be whoever you want to market to. It is different for everyone, so you do need to make sure that you take things like this into account when you advertise your podcast. Sometimes your target audience may not be reachable through the platforms you have chosen to market on.
How do You Get More Podcast Listeners?
If you want to get more podcast listeners, then you need to try and put in the work to expand your reach. You also need to follow the tips listed below, so you can make sure that you are growing consistently over time.
- Be Consistent
Keeping a consistent rhythm is the key if you want a solid marketing strategy. It doesn’t matter whether you are focusing on email marketing or whether you are writing blog posts because you have to make sure that your voice is consistent across everything. When you have a new episode drop, you want to make sure that it fits in with their listening pattern too.
- Include a CTA
You also need to make sure that you include a solid CTA in your podcast episode. If you can have a CTA, then this will give you the chance to ask your listeners what you want them to do at the end of the episode. It doesn’t matter how much someone might be enjoying your episode, because a lot of listeners will not take the time out of their day to review your episode if you do not give them a nudge. CTAs are the best way for you to get them to do this as it helps you to affirm them, and it tells them that their support is appreciated.
Cross-promotion truly is a great way for you to get the news of your podcast out there and in front of the world. It also helps you to tap into a podcaster’s audience. First of all, you need to build your network and you also need to connect with other podcast hosts too. Some of them, you may know within your niche and others you may have to use a search tool. Next, you need to decide if you are going to advertise each other’s shows or if you intend to go deeper and give things like guest interviews. If you can do things like this, then you will soon find that it is easier for you to make sure that everyone gets a good amount of publicity.
- Promote your Show
Unfortunately, in this day and age, it is just not enough for you to upload your episode and simply hope that it does well. You need to make sure that you are promoting across social media channels if you can, and you also need to focus on newsletters too. Find out if your users are active on social media or if they get a lot of their news from Twitter. You have to remember that promotion works both ways and that you need to make sure that you are doing what you can to make sure that you are not just bombarding your users with spammy content. Give and take, and make sure that you are not over-promoting where possible.
- Repurpose your Content
Every episode you happen to make will be a huge piece of content and it does deserve to shine. You have to remember how much effort you are putting into your content, and you also need to be doing what you can to take advantage of the work you are putting in. Transcribe your episode and then publish it on your site. You can even use the information from your podcast to write a relatable article. Either way, this is a fantastic way for you to make sure that you are making the most out of your content and that you are making the most out of your time. By doing this, you can also encourage people to share your podcast for you as well, so keep that in mind.
- Make it Easy for People to Share
Promotion is truly key when it comes to the podcast game. If you are guesting on a podcast, then you will want anyone who watches it to share it properly so you can let everyone know about it. If you want, you can choose to create a guest promotion page so that you can then make it easier for them. Give them links to all of your content and then ask them to share it for you. Ask them to review your podcast on Apple and then give them the link. You can also ask them to respond to and share the comments on social media.
- Distribute your Show
It is also so important that you distribute your show where you know that your listeners are going to find it. It must be both easy and convenient for people to find you, and it’s not enough for you to just be focusing on Apple or even Spotify podcasts. Sure, platforms like this do hold a huge share of the market, but a lot of listeners do like to use other apps as well.