Two-thirds of Americans say that they listen to podcasts. This means there’s huge potential to be had. Getting interviewed on a podcast can easily help you to generate way more publicity for your brand and it can also help you to drive way more authority to your site. Even better, podcasting is a great way for you to drastically improve your overall exposure when it comes to niche audiences. You can invest in anything, from self-care to edgy commentaries and more.
If you want to get invited to a podcast, then this is the guide for you. Here you will find out the best ways to get noticed, while also being able to find out if the podcast you have found is right for you to be featured on.
Show that you are able to offer value and also make sure that you are able to understand the target audience too. If you can do this, then you’ll soon find that you are able to get the best result out of your whole experience.
Guests get booked on podcasts because they talk with the owner of the podcast, and they also show an interest in talking about hot topics that relate to the podcast itself. The more you can do this, the more you will get booked.
If you want to make sure that you’re getting on a good podcast, look below.
First of all, you need to find out if the podcast has a huge following of devoted fans. If you see that the podcast is constantly being chased down by disgruntled haters, then you may not want to get featured on there. You also need to try and look at the reviews of the podcast as well. This will give you a good indication as to whether or not listeners are raving or whether they are ranting. Some brands think that any publicity is good publicity, but this is not always the case, and it could really work against your brand and your reputation overall.
Does the podcast have people buzzing online? You have to make sure that you examine the social media following and you also have to track the engagement level. This will give you the chance to see what people are commenting on, and it also gives you the chance to see who is liking and sharing content. The more engagement that people have, the more likely that your own podcast will be shared.
Check out the website to see if the content actually resonates with the brand. If you know that they are posting on a regular basis, then this means that they are very consistent when it comes to content. You can also easily use tools, which include SEM rush if you want to see traffic stats.
Do you have a loyal following? Ask them about their favorite podcasts, or which podcasts they hate even. This will help you to vet out any potential opportunities for you in the future. You can also ask them about a podcast that you might be considering so that you can gauge interest.
You’ll want to see some cold, hard stats as well if possible. This will give you a good indication of how the podcast is doing as well as giving you a good idea of how many people are tuning in. This will help you to make the most out of your viewership if you did happen to feature.
Even though you may not be able to land a guest interview on a huge podcast, it’s more than possible for you to find top-tier podcasts in your industry. If you explore this, then you will soon find that it is more than possible for you to generate a ton of steam for your brand.
It’s very possible for you to use websites to further your reach. Some of them happen to include PodcastHawkcom. This service is great, and it helps to put podcasts and producers in touch with great guests who are relevant to the industry. You can use the service to find competitive podcasts as well so keep this in mind. This site is also great if you want to get booked. Less than 1% of people who enquire to land on a podcast, ever make it to a show, so keep this in mind when planning out who you are going to chat with. On top of this, 22% of the adult population in the US were aware of podcasting at one point, but this has risen significantly, showing that as time goes on, it’ll become easier to get featured.
PodcastHawk might be great, but at the end of the day, it’s more than possible for you to create way more of an active role in seeking out others by using the site. One of the best and the easiest ways for you to create a list of prospective podcasts would be for you to keep a list within PodcastHawk. This will help you to organize your podcast research and it also helps you to know which ones you want to try and reach out to. Start digging into your own research as soon as you can and add whatever podcasts you are interested in to your podcasthawk list.
Ask your fans to tag podcasts that they would like you to feature in on your social media pages. The great thing about doing this is that it will help you to extend your reach and you may also find that you can rocket the results that you would achieve normally but in half the time.