There are over 1.68 million podcast shows and there are also 155 million people in the US who listen to episodes as well. Podcasts are one of the most engaging forms of content out there for digital marketers. Considering the general popularity, it’s not surprising to see that companies are now spending millions on advertising. If you want to help yourself to make the most out of your podcast, then this is the guide for you.
Why is Podcasting Great for Building Links?
As you may well know, getting cold outreach links is getting harder every day. Now you have to deal with large volumes of spam, lousy content and even poor-quality pitches. As a content manager, it’s vital that you make sure that you do something unique so that you can earn the interest of your recipient. If you can do this, then you will surely get a backlink.
Why do I Need Backlinks?
You have to make sure that you have backlinks if possible. If you do not have backlinks, then you can’t ever hope to get somewhere with your SEO. Backlinks really do help you to push things forward with your campaign so it’s vital that you don’t overlook them.
Why are Podcasts Different to Blog Posts?
Podcasts aren’t like blog posts at all. When you compare them to blog posts, you will soon find that they are much more novelty. At the end of the day, it takes a ton of effort to start a podcast and you will need to promote a valuable form of content. This is why podcasts require such a different approach when compared to normal backlinks.
The Benefits of Podcasts over Blog Posts
There are many benefits to choosing podcasts over blog posts. With podcasts, you can reach a new audience in an audio format. You can also engage with your audience in a way that you cannot with a blog. Repurposing your existing content is very easy to do, and this helps to lower the cost of your content overall. Of course, more importantly, podcasts give you a brilliant opportunity to interview some of the finest industry experts around. You can build a network and you can also increase the authority of your brand dramatically.
Start a Podcast
If you want to get backlinks from your posts, then you have to make sure that you get your podcast up and running. Cost is a major factor when starting a podcast. That being said, it’s not as expensive as you may think. The only thing that you need is a microphone, a pop filter and then someone to help you host. Think about what you want your topic to be about, give it a good name and also think about who you are targeting. Interviewing top industry experts is the way to go, not to mention that you can also interview clients too.
Create a Target List
It doesn’t matter if you want to repurpose your content or whether you want to interview some industry experts, because you have to do your bit to try and create a target list. This will help you to promote your podcast. To start with, you ideally need to have some great sites that you want to try and get a link from.
Experts Target List
While you can easily use your content to enrich your efforts, you do have to try and use it for industry experts. Interviewing various experts through your own podcast is a great way for you to try and build some goodwill and you may even find that this will rocket your link-building efforts anyway. Look at your Twitter connections, anyone who might be on LinkedIn and even Facebook.
Find some Emails
Next up you need to try and find some emails. You need the emails of anyone who you might have found so far. Pick people who are clearly involved with your site’s blog and make sure that you add them to your sheet.
Now is the time for you to start reaching out so that you can craft your target list. The great thing about this is that it will help you to gauge their interest overall. You can use a lot of tools for this. You have Mailshake for example. When it comes to contacting experts, taking a different approach is always a good idea. Instead of just asking for a link, try to explain to people who you are and what you do. When you have done this, you can then explain why you would like them to appear on your podcast.
When you have conducted your interview and got lots of insightful information, you can then edit the clip. It’s important that you add your intro as well as your outro. On top of this, you will need to add music, some sound effects and then mix it. You can hire an editor to do this for you if it is easier. When you have your clip ready, it’s then time to upload it to your host. Get the RSS link and then publish it. You can find some directories here.
Ask for a Link
When you have gone live with your chosen episode, you can then build some trust with the interviewee. Think of the business relationship you have now, and look at it as an asset as opposed to a link-building opportunity. You can easily create a lot of opportunities from every expert that you choose to interview, and it is an equal opportunity for everyone so keep this in mind if you can.