Podcasts are, at last, getting the credit that they deserve. At the end of the day, they are an incredibly powerful marketing tool and this is because they give marketers the chance to build a really active following from an audience that is ready-engaged. On top of this, although they might not be a new concept, it’s more than possible for you to use them to your advantage. People look up blogs whenever they look for answers to questions. They also share videos because they are educational, funny, creative, interesting, or provoke a certain emotion. Podcasts on the other hand help you to build on your content. It’s where you can use real-time engagement with industry influencers, leaders, and more. This is done through social media interaction. This is the type of media that helps to foster discussion and it also helps to create a somewhat cerebral experience that can go way deeper than the average topic because it is off-script. This is something that you won’t see when you look at a thought-out and planned video. Podcasts certainly need to be organised and they need to be developed beforehand because if they aren’t then they will certainly falter.
If you want to increase your audience for a podcast then you need to make sure that you are inviting guests who facilitate that. If you know that inviting a guest from another niche would appeal to your audience, then make sure that you do that. This will help you to open up your podcast more and it will encourage even more people to invest in you. It’s as simple as that!
Getting more podcast listeners is easy when you know the steps you need to take. You need to make sure that you do what you can to try and invest in the right marketing methods and you also need to make sure that you post content that people find interesting. If you can do this, your viewership will rocket.
Podcasts can go viral for a huge number of reasons. It may be that you are talking about a hot topic or that you are simply sharing information that people relate to. Either way, it’s vital that you put in the work to make sure that your podcasts are high in quality. If you can do this then you will surely come out on top.
There is a level of potency in the spoken word. This is why live events, streaming services, and more all work to try and provide a much more human service. Although you will get bigger numbers on your blog or even on your Facebook videos, you have to know that you can connect with enthusiasts of your industry through podcasts. These are the people who are much more likely to become lifelong customers or even brand advocates. It will also take the least amount of convincing on your behalf as well, so keep that in mind. Podcast listeners tend to be very hungry when it comes to industry tips as well. They want to hear first-hand experiences and they also want to hear expert interviews. They want to seek out in-depth content because they want to become more educated on a particular topic. They are willing to seek out this kind of content because they are interested already and this is a very powerful thing. Studies have shown that over 90% of podcast plays or even downloads come from subscribers. These consumers are listeners who will consume, on average of 1 hour and 45 minutes worth of content. Use this to your advantage and you’ll go far.
Podcasts are a very effective tool if you want to try and connect with industry experts. They are also much more likely to grow in popularity because of the trajectory of tech. Audio content tends to be easier for people to consume as well. Wearable devices are ever-increasing in popularity and on top of this, audio content is much more hands-off. Using virtual voice assistants is only ever going to increase and this tech really is transforming the way that people interact with technology. Podcasts really are the media solution when it comes to modern-day multitasking and it’s more than possible for your target audience to get a morning workout in or even to commute to work if they have a podcast to listen to.
So how is it possible for you to engage your biggest leads and your fans if you have a podcast? At the end of the day, you need to use SEO. Focus on the title so that listeners can easily find the podcast you have created on Google Play or even iTunes. Make sure that you utilise the description of your show and use search terms that are relevant. If you can do this then you will surely find that you can come out on top. Invite customers and ask them to leave feedback. The more reviews you can encourage, and the more comments that your show has, the stronger signals you will be sending out and this will help you overall. It will also make it much easier for people to find you. Aiming for subscribers is also incredibly important. The ratio of subscribers comes down to casual downloaders. Creating a landing page will also help you out. Use it on your site and also put up a call to action. You need to do this with your podcast if you can. Integrate your strategy as well.
Integrate your content with your strategy. When you have a podcast show, you will be diversifying your content and you will be putting your focus on another form of media. The great thing about doing this is that it will help you to engage with a different segment of your audience. You should try and coordinate it with other content if you can, as well as your channels. You can also flow one channel into another. For example, if you run a social media contest then you may want to give the winner the chance to have an interview on your show. Things like this are very useful for B2B customers and they will also give you the chance to really keep those numbers climbing.