Podcast interviews help to give authors the chance to generate a lot of attention. This can easily convert those who listen to podcasts, into those who read books. There are two main reasons why using podcasts is essential if you are an author. The audience for podcasts appears to be skyrocketing right now and at the end of the day, it is showing absolutely no signs of stopping.
Mainstream podcasts are young enough for you to access them and you don’t need a PR team either. In fact, between 2015-2016, the number of people who listened to a podcast rocketed by over 24%. In this day and age, this is huge. Podcasts are increasing more and more in popularity by the year, and if you are a book author then you need to make sure that you put in the work to try and get on podcasts.
This guide will help you to find out everything you need to know about getting your book on a podcast.
It is legal for you to read a book on a podcast, but you have to remember that some authors won’t want you to do this with their books. Make sure that you reach out to them before making your podcast, to be on the safe side.
If you are an author and you believe that you have the time and the energy to start your podcast then there’s no reason why you shouldn’t do it. That being said, you do have to make sure that you know how much work goes into it, or you may be surprised.
Finding good podcasts that are within your niche is super simple. You are in the right place to use a service that you can use to try and find relevant podcasts and the only thing that you need to do is input the keywords for your niche. When you have done this, you can then move onto the next stage.
Appearing on a podcast that has no listeners is no good. pitching a podcast that isn’t looking for any guests currently is also a huge waste of your time. Before you even start pitching, you have to make sure that you qualify the targets you have. If you want to qualify your podcast then you need to run it through some crucial questions. This can include:
Is the podcast current?
Do they routinely feature guests?
Do they have a big audience?
It’s very difficult for you to find podcast statistics that pertain to viewership. Podcasts tend to be hosted on various platforms and some of them don’t give any metrics when it comes to gauging audience size. To make things even more complicated, podcasts may have a large audience on a single platform but absolutely no audience on another. Innovation
Crush is a fantastic podcast and they investigate creativity in both business and life. The issue is that if you go onto their SoundCloud, you will see that they have nearly 700,000 followers. If you look at iTunes, you will see that they only have 14 reviews. The only way for you to truly gauge the audience of a podcast would be for you to check the platform of the podcast that they are listening on. For iTunes, if they have under 25 reviews, it’s probably a no-go. If they have over 100, they’re great. For Stitcher, very similar rules apply. If it’s over 25, you’re good. Stitcher has a top 100 list too. Anything over this is worth appearing on.
When it comes to SoundCloud, any podcast that has over 1,000 followers is worth it, but make sure that the following count isn’t as high as the follower count. This could be a sign that the numbers are certainly inflated.
Everything you can find out about the podcast should be written down. Finding the host’s email will present its own unique set of challenges. There truly is no standard when it comes to listing contact information when it comes to the world of podcasting. In situations where this is not the case, you may be able to find their email in other ways so keep that in mind and don’t give up.
Now you pretty much have all of the information you need to pitch your podcast. You simply need to do it. When it comes to podcasting, you have to remember that quality is far more important when compared to quantity. There’s no need for efficiency when it comes to pitching because you have to spend at least 60 minutes recording the podcast. Better to be slower and much more deliberate in your pitch, as this will help you to ensure that you get on the best show that you can. It’s recommended that you go through all of the podcasts you can find so that you can choose one that relates to your style.