How Can Being A Guest On A Podcast Help You With A Book Launch

How Can Being A Guest On A Podcast Help You With A Book Launch


Are you looking for a way to truly grow your audience? Then you should know that one good way for you to do this would be for you to appear on a podcast. Podcasts are a great way for you to build your confidence and it is also a good way for you to boost your brand too. If you feel nervous about going on a podcast for the first time or if you want to make sure that you can get the best result out of your efforts, then this is the guide for you.

Why should I Go on a Podcast to Promote my Book?

Podcasts grow more and more in popularity, by the year. Podcasters are essentially content creators who are experts in their niche. If you can appear on podcasts when promoting your book then this will help you to connect with a whole new audience and it can also help you to achieve remarkable results too.

Are Podcasts Time Consuming?

Podcasts are not time-consuming at all. If you appear on a podcast as a guest then this is way less time consuming when compared to trying to create your own content. When you are a new author or when you are trying to start from scratch, it is also a brilliant way for you to reach your target audience.

How do I Find Podcasters?

There are many sites out there that are completely dedicated to helping people to find podcasters, so you won’t have anything to worry about there.

Becoming a Podcast Guest

If you want to become a podcast guest then the best thing that you can do would be for you to use the iTunes store. This will help you because it gives you the chance to find podcasts that are relevant to your chosen topic. There are, of course, many different podcast applications out there so if you don’t have iTunes then simply find one that would suit your needs the most. Next, you need to reach out to the hosts of the podcast that you would like to be a guest on. Find ones that resonate with your book and email them to congratulate them on the great work that they are doing. You can then explain what you loved about their podcast, before telling them about the launch of your new book. This is the best way for you to bring up the possibility of you being a guest on their platform.

Be Clear

It’s so important that you are clear in terms of what you can offer. You need to explain the topic of your book and you also need to explain the issue that it can address too. Provide bullet points and also demonstrate the various areas of your expertise. This will help you to let the host know that you not only understand your audience, but you understand theirs too. When you approach podcasters, try and attach the book cover for your release or even give them an Amazon link.

Seize the Moment

It is highly recommended that, if you are an author, that you reach out to podcasters who may be doing a good job in your chosen industry. You then need to ask to be a guest on their show. This same rule applies to blogs too. You can ask to write a guest blog on the site of the influencer. Some people find that appearing on a podcast is a much easier way to talk about a topic as opposed to writing a blog, and that is why so many people choose to podcast on shows. That being said, if you do see the opportunity to blog, you certainly should.

Do a Tour

If you are a business owner who is trying to push content then you need to try and include guest appearances as part of your marketing plan. Every three or even four weeks, try and reach out to a podcaster and ask if you can appear on their show. When you do this you will soon find that it is easier than ever to make sure that you boost your overall image and that you also raise more awareness about your upcoming book release too.

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