Can Guest Podcasting Increase the Authority for 'Influencers' and if so Why?
To help you best appreciate the benefits of guest podcasting to increase the authority of influencers, we asked experienced podcasters and content marketing professionals this question for their best insights. There are several positive takes on guest podcasting that should encourage you to seriously leverage your guest podcasting appearances to increase your authority as an influencer.
Here are eight ways these leaders increase their authority through guest podcasting:
- You Connect With New Audiences Some of Whom Will Recognize Your Authority
- Your Authority is Perceived as Endorsed by Your Host
- Guest Podcasting Provides a Platform for Shared Authority
- You Develop More Visibility for Your Brand
- The Benefits of Associating With Known Podcasters Boost Your Authority
- Guest Podcasting Opens a Window to Better Focus Your Niche
- It Offers a Stepping Stone to Reach More People With Your Influence
- You Reap the Ripple Effects of Building Your Hosts’ Authority
You Connect With New Audiences Some of Whom Will Recognize Your Authority
Yes, I often speak about people building their own “media companies” and a large part of that is about starting your own podcast or blog or community or the many other ways that we can connect with our ideal market. The next best thing is to participate in someone else’s media company or be a guest on a podcast. Not only do you have the opportunity to tap into a new network but you also have the opportunity to increase your authority because someone thought a lot about you and your expertise to share their podcast community with you.
Gresham Harkless Jr., Blue 16 Media
Your Authority is Perceived as Endorsed by Your Host
It can, if you thread carefully! If you’re invited as an influencer to talk about your brand or what you do, then your host might have seen something worthy to have you on their show. This can also improve trust in your credibility with the audience since it works like a reaffirmation. Guest podcasting can also help humanize you, if you are candid and honest, making your audience way more familiar with who you really are.
Brenton Thomas, Twibi Digital Marketing Agency
Guest Podcasting Provides a Platform for Shared Authority
Guest podcasting can increase influencers’ authority because it widens their reach. When more people know about this influencer and what they have to offer, this could grow the influencer’s following. Especially if people are already big fans of the podcast, they will feel like whoever is a guest on the podcast is worthy of following as well.
Drew Sherman, Carvaygo
You Develop More Visibility for Your Brand
One aspect and almost accidental benefit of podcasting is the positive effect it can have on the organic presence of an influencers’ website. Often, when on a podcast, your website will get mentioned in the show notes via a link. The show notes then often get syndicated across multiple podcast hosting platforms. What ends up happening is that you then get multiple high-authority backlinks to your website off one podcast appearance, which are likely to have a positive effect on your overall organic visibility (due to how search engines favor backlinks pointing to your website from reputable sources).
James Taylor, Digital Tool Report
The Benefits of Associating With Known Podcasters Boost Your Authority
Being a guest on podcasts expands the reach of your brand and gives you content to increase both your authority and your credibility. As a podcast host, you will increase your network and credibility as a person to know. Will you get business or an immediate payout? Doubtful, but you will cause a buzz in your audience when they see you are talking to impressive individuals. This ups your social currency and more people want to be seen as knowing you in some way.
I did receive a job offer during my 100 BrandAPeel podcasts in 100 days campaign. You never know where an interview will take you. The content you create will increase the amount of times people see your brand, thereby increasing your brand awareness and brand authority. The more ways you create content the more people you will be able to connect with as people enjoy consuming content either visually or audibly or both.
Shannon Peel, MarketAPeel
Guest Podcasting Opens a Window to Better Focus Your Niche
Podcasting can absolutely increase the authority for influencers because it opens a window into how they think about things and exposes another layer of their character. Oftentimes influencers can even clip certain parts of their podcast and create additional short-form content with it. If the influencer is in a niche that has many topics, they can dedicate an episode to each subject and therefore really dive deep into something that their followers will love and increase authority.
Kelly Skelton, Backyard Assist
It Offers a Stepping Stone to Reach More People With Your Influence
Yes! The guest podcast always increases the authority for influencers as it builds the community around your business segment since it’s a very basic practice to have guests with similar interests. Also, once the podcasts get live, guests mainly share to their social media or other shareable platforms where the podcasters also reach their communities and build authority among them.
Ajay Prasad, GMR Web Team
You Reap the Ripple Effects of Building Your Hosts’ Authority
Guest podcasting is an excellent strategy to improve visibility and credibility. Hosts of podcasts are crafting a platform that represents them so they are going to choose guests that help them build a credible, effective episode. Every host promotes their episode and asks that the guest does the same. This means that 2 networks are being exposed to the conversation. This is often done on multiple social media platforms, podcast players, emails and websites. Every time a follower comments, the post is shown to the commenter’s network according to the social media algorithm. If you are strategic in how you choose your guest spots, you are gradually appearing on podcasts with larger and more influential followings. Larger podcasts get more reviews and more sponsorship, which means more exposure which translates into authority. Create a Spotify podcast playlist to collect all your guest episodes and include this into your media kit. Make it easy to be discovered for other podcasts.
Nola Simon, Nola Simon Advisory
Thank you to our contributing panel who we asked this question for their best insights.