podcast value

6 Ways to Add Value to a Podcast Host’s Audience During a Guest Appearance

To help you make the most of your guest appearance on a podcast, we asked six experts, ranging from founders to operations managers, for their best advice. From offering practical advice and actionable steps to understanding the podcast and its audience, here are the top six ways these professionals suggest adding value to a podcast host’s audience.

  • Offer Practical Advice and Actionable Steps
  • Integrate Psychology for Personal Growth
  • Give Unique Insights and Perspectives
  • Impart Knowledge from Unconventional Experiences
  • Share a Compelling Personal Story
  • Understand the Podcast and Its Audience


Offer Practical Advice and Actionable Steps

It can be easier to merely discuss theories or general ideas, but what adds true value is providing specific tips and steps that listeners can implement right away in their lives. 


People love to walk away from a podcast with something tangible and useful, so offering them practical advice will make your guest appearance truly memorable and valuable to the audience. At the end of the day, it’s all about leaving a lasting impact and empowering the listeners to take action!


Harry Morton, Founder, Lower Street


Integrate Psychology for Personal Growth

As a guest on a podcast, my unique approach involves integrating psychology. By sharing stories and concrete examples, I make complex psychological concepts relatable and easily applicable to everyday life.


Rather than being mere spectators, I encourage listeners to actively participate in a mindful listening practice, turning each episode into a personal growth journey. This approach not only enhances learning but also enriches the overall podcast experience, as it calls for the audience to be more active and self-reflective.


For instance, when discussing emotions, I can help listeners better understand their feelings and relationships by providing day-to-day examples of the psychology behind our emotional reactions and offer practical tools to manage their emotional responses in a more balanced way.


Bayu Prihandito, Psychology Expert, Life Coach, Founder, Life Architekture


Give Unique Insights and Perspectives

As a guest on a podcast, you can add value by sharing unique insights or perspectives derived from your own experiences, research, or expertise. 


By doing this, you offer a fresh dimension to the conversation that wouldn’t be possible without your contribution. Therefore, consider framing your insights in a memorable way that could be easily quoted, further enriching the discourse and providing quotable material for post-show summaries or promotional content.


John Cammidge, PPC Expert, jcammidge


Impart Knowledge from Unconventional Experiences

One way that a guest can add value to a podcast host’s audience is by providing unique insights. 


For example, a guest could impart knowledge gained from an unconventional experience, like working on a farm or traveling across the globe alone. This could allow them to bring perspectives and valuable life lessons to the show’s listeners that would otherwise be unavailable. 


Additionally, they could also discuss any special research they conducted as part of their process, thus allowing for new information to be shared with the audience in a more dynamic fashion than mere facts and statistics.


Carly Hill, Operations Manager, Virtual Holiday Party


Share a Compelling Personal Story

One powerful way to add value to the host’s audience is by sharing a compelling personal story. By openly discussing the highs and lows of your journey, listeners can connect with the challenges you faced and the growth you experienced on your path to success. 


People often find comfort and motivation in knowing that others have overcome obstacles and achieved success, making your story a source of encouragement for them.


Loren Howard, Founder, Prime Plus Mortgages


Understand the Podcast and Its Audience

If you want to make a real impact as a guest on a podcast, one of the best ways is to do your homework on the podcast and its audience. Get to know what they’re into, what they like, and what they struggle with. This way, you can tell your story and share your insights in a way that really connects with them. 


By understanding what parts of your experiences, knowledge, or journey will be most interesting to the listeners, you can make sure that every moment of the podcast is engaging and valuable for the audience.


Diane Howard, RN and Founder, Esthetic Finesse