12 Podcasting Statistics, Trends and Facts you Have to Know
If you want to make sure that you get the best result out of your podcast or if you know that you need to make a change to the way that you run things then this is the guide for you. Here you will find some very interesting podcast statistics while also being able to run through some fun facts that will surely benefit you in the future.
What Are Good Stats For A Podcast?
Podcasts really are great, and if you want to push yours to the best out of it then you need to make sure that you are including useful information. Facts and stats are great here, so make sure that you utilise them on whatever topic you end up choosing.
What Are 3 Reasons Podcasts Are So Popular
Podcasts are very popular because you can easily listen to them while you are on the go and you can also learn a lot from them as well. Lastly, they are ideal if you want to unwind, because you don’t have to worry about holding a book.
What Is The #1 Podcast In The World?
There isn’t really a “best” podcast, purely because all of them are so different from one another. On top of this, you also have the fact that new ones are constantly coming on the market to keep up with the fluctuating public interest.
Top Podcast Facts and Figures
Let’s get started with some of the top facts and figures for podcasts.
55% of People in the US have Listened to a Podcast
Did you know that 55% of people in the US have listened to a podcast? Out of that 55%, 37% of them choose to listen monthly and 24% listen weekly. Even amongst them, US citizens that might not have listened to a podcast before, are very familiar with the term “podcasting”. The takeaway from this is that podcasting is not a niche market anymore. It’s a mainstream form of media that so many people are aware of.
40% of People find Podcasts on Directories
Most people find new podcasts by using Google. They also use their podcast app directory as well. The takeaway from this is that search is constantly growing and that it’s very easy for you to get found as well.
Apple Podcasts are Very Popular
Did you know that Apple podcasts are the most popular? The biggest competitor that they have would be Spotify. They are a top contender for the spot. The takeaway here is that listing your podcasts should be your top priority, but that being said, you have to make sure that you do not stop there. The more places people can access your podcasts, the better.
More than 50% of Podcasts Take Place at Home
52% of listeners enjoy the podcasts from the comfort of their own homes. A lot of podcasters also record within their own home as well. Surprisingly this is much greater than the number of people who listen to podcasts in their car, which only stands at around 18%. That being said, you have to make it easy for your audience to find you and your podcast. You also need to make sure that your listenership is using the devices you think they are so you can reach out to them.
94% of Podcasts Tune In While Multitasking
Did you know that the most common tasks that people do when they are listening to podcasts include chores? They also exercise, and run errands. Podcasting, at the end of the day, is a medium that people tend to do passively. They like to enjoy them in the background so that they can get on with other things.
South Korea are the Leader when it Comes to Podcasting
More than half of people in South Korea have listened to a podcast in the previous month, and this is far more than any other country. The takeaway from this is that even though podcasting is growing, it helps to focus on tier one countries.
There are 850,000 Podcasts in 2020
30 million podcasts were published across the entire internet. This may sound like a lot, but you have to remember that podcasting is still very much an undersaturated market. The numbers may seem pale when compared to video content but at the end of the day, there are 300 hours of video uploaded every single minute.
A Typical Podcast is Downloaded 141 Times a Month
Did you know that the top 10% of podcasters end up being able to earn 3,400 downloads in the first 30 days?
Comedy is the Most Popular Genre
This is according to data from 2019. Surveys have shown that comedy is the most popular podcast in the world. Humour certainly goes a long way so if you want to get the most users then this is the way to go.
38% of People Purchase Products that are Mentioned in Podcasts
Even though podcast listeners tune in for entertainment, well over one third of them will make a decision based on advertisements.
Podcasts are Ideal for Ad Avoiders
Ad avoiders have shown 22% higher engagement overall when it comes to podcasts. It’s a great way to reach a demographic that would otherwise be difficult.
90% of Podcast Listeners Believe Ads are Effective
Studies have shown that 89.8% of podcasts think that ads are effective. 55% of people have also made a purchase, after listening to a podcast.
So podcasts are incredibly popular and they are a fantastic tool if you want to try and boost your reach while also being able to rocket your online presence.