If you want to succeed in the world of business, then you have to make sure that you are building a solid audience. You also need to make sure that you are striving for niche authority, and that you are trying to become an influencer. Being a podcast guest can help you to do all of this and more, so it doesn’t hurt to explore the idea of it for yourself today, here are ten benefits of being a podcast guest.
Here are the ten benefits of being a podcast guest.
- Access to engaged audience
- Podcasting is easier than blogging
- Build a network of connections
- Content is of high production
- Cross posting across multiple networks
- Output of long form transcripts
- Dwell time
- New promotional badge
- Online reviews
- Direct sales from the show.
Why should I Be a Podcast Guest?
There are many benefits to being a podcast guest, including easier guest blogging, access to a bigger audience, and of course, more publicity.
Do Podcast Guests get Paid?
Sometimes guests get paid, it depends on the person who is hosting the podcast. Sometimes payment is in the form of publicity.
Does Every Podcast need a Guest?
Not every podcast needs a guest, but podcasters are often on the hunt for new guests to keep their show interesting.
Top Ten Benefits of Being a Podcast Guest
Some of the benefits that come with being a podcast guest can be found below.
- Access to An Engaged Audience
When you are a podcast guest, you will get access to an audience that is highly engaged. You can access thousands of targeted listeners just by taking part in a show, and this is really a big enough reason for you to take the plunge for yourself today.
- It’s Easier than Blogging
It is a known fact that guest blogging is harder than podcasting. Sure, guest blogging is one of the top forms of marketing, but it can be a bit of a grind. It can take a lot of time to create great educational content. Sure, there are a lot of outreach services out there that you can reach out to, but they can be expensive over time. The best thing about podcasting is that it can help you to get noticed, and you can even get published on the host’s blog too. This gives you valuable content as well as link building opportunities, so you can expect a lot of positive traffic from this.
- Real Connections
One of the big surprises that people tend to experience when they go into podcasting for the first time is that they end up developing a real friendship with other people. The guest and the host will have each other’s attention for a very long time, and this is ideal if you want to create a bond as it can turn into further collaborations in the future. Some podcast hosts will like you so much that they will introduce you to other hosts who work within the industry, which is a huge benefit to say the least.
- High Production Value
A lot of established podcasters will invest a ton of time and effort into their production. They try and get their video edited professionally and they also focus a lot on the sound and editing process too. They work to try and create custom graphics, they write a show notes page so that guests can read about information and they also develop a list of key takeaways. Contact links are included, and this means that you can be associated with all of this. You don’t have to put a lot of work in yourself at all and this is fantastic to say the least.
When you notice that a podcast goes live, you will have the feeling of a mini-launch. You will be able to be part of a sharable piece of content and the hosts are usually happy to have some interesting guests. On top of this, the guests will be more than excited to get interviewed. The general nature of the podcast means that everything is distributed in the best possible way. They are sent out by audio, web pages and sometimes video. This makes them far more sharable when compared to standard blog posts. As a result, they end up getting way more shares, tweets, backlinks and even traffic too.
- Long-Form Posts
Some podcast hosts will give you a full interview transcript but a lot of them don’t. if they do not plan on publishing the transcript, then you can usually ask them if you can do the transcription instead. Most of the time a podcast host would be more than happy for you to do this. If you do, then you can use the content on your own site. This is a great way for you to get some unique content on your site and there isn’t much effort required either.
- Dwell Time
Dwell time has been a really hot topic for quite some time. Google doesn’t acknowledge a website’s dwell time as being a full ranking factor, but a lot of experts out there do have reason to believe that there is in fact a relationship between a ranking and the amount of time that a user spends on the page. When podcasts are fully embedded on a site, they are unique because people are likely to listen to them for long periods of time. Two-minute-long videos seem long because they take up all of your senses. A podcast that is around 20 minutes however seems to fly by because you have other things that you can be cracking on with.
- New Bragging Rights
New badges and bragging rights are also a major benefit of being on a podcast. As you begin to get interviewed more, you may find that your reach ends up increasing and that everyone that you do ends up being better than the last.
- Online Reviews
Send a request for review feedback and you’ll soon find that you can get even more publicity. Not enough guests do this, so it is vital that you try and explore this benefit whenever you take part in a podcast.
It is very easy for you to get a ton of leads if you are a guest on a podcast. You cannot sell them during the interview though. Your job, if you go on a podcast as an expert, is for you to share your story while trying to educate others. If you can do this, then you will surely come out on top.
So, there are many benefits to being a podcast guest, and if you start podcasting today, then you may find that you are able to take advantage of them all in no time at all.